A picture’s alt text is worth 1,000 words. Well, maybe not that many, but if you’re not filling out your images’ meta descriptions in 2022 – you should be. The fact is, image meta info is becoming more and more important, thanks to the recent explosion in image searches. Read on to find out more. […]
Sustainability is the watchword for 2022. Everybody cares about the environment. In fact, 88% of consumers strongly feel companies should help improve the planet – and they want to make sure the brands receiving their money share those values. But the popularity of the eco-friendly movement goes beyond reducing plastic and planting trees. You can […]
December’s been a bumper month of updates, so check this month’s post for a handy round-up of everything that’s gone on. We’ve got lots of updates for our funnel designer this month, but we’ve also made some tweaks to the editor to make it easier for you to use. And as always, there’s a few […]
It’s our last update of the year. And just like 2021 has been, it’s a little bit of everything. We’ve got some features, some fixes, some of this, some of that – so read on to discover what we have in store for you. Meanwhile, a little bit of admin: over the festive season, our […]
Position zero is the spot above the number one search result in Google rankings. Yes, there is a spot more coveted than the first returned result – and anyone can get there, with enough work. The field of SEO is more like an ocean, changing on a monthly or even weekly basis as it responds […]
Inclusive marketing may give you higher conversion rates with campaigns that speak to everyone. The marketing industry has been leaning towards campaigns that show real people, stories, and representation. This is called inclusive marketing, and it’s no longer a thing of the past. It’s now a key part of how brands build relationships and loyalty […]
