How to Build a Product Launch Funnel in Convertri

Convertri is a fast, drag-and-drop funnel builder designed to create high-converting sales funnels. Learn how to create a product launch funnel in Convertri.

Launching a new product without a funnel is like throwing a party and forgetting to send invites—you might get lucky. But most people will never know it’s happening.

A product launch funnel is your backstage pass to excitement, attention, and conversions. It’s how you guide strangers from “Who are you?” to “Take my money!” while creating an experience that builds trust.

With Convertri’s blazing-fast funnel builder, you can go from idea to full launch funnel in hours, not weeks. Its drag-and-drop page builder, mobile-first design, and built-in conversion tools mean you can focus on your message, not the tech headaches. Whether you’re launching a course, SaaS product, coaching program, or digital download, Convertri has the power (and speed) to make your launch smooth and profitable.

Key Takeaways:

• Funnel turns strangers into buyers through pre-launch, launch, and post-launch stages.
• Convertri makes building landing, registration, confirmation, and sales pages easy without coding.
• Core pages like training videos, sales, checkout, and thank-you pages drive conversions.
• Speed + integrations boost results with fast load times, timers, payments, and automation.

Try Convertri free and build your launch funnel today.

What Is a Product Launch Funnel?

Think of a product launch funnel as a guided journey. It’s a step-by-step process that takes someone from a cold lead to an excited prospect to a paying customer (and ideally, a repeat buyer).

A funnel is a framework behind a successful launch, whether you’re running a webinar funnel, selling an online course, or launching a new SaaS product.

Key Funnel Phases:

1. Pre-launch: Grow your email list using a landing page and opt-in form. Share teasers, free training, or behind-the-scenes content.
2. Launch week: Deliver your big reveal. Open the cart urgently and for plenty of reasons to act now.
3. Post-launch: Follow up with thank-you emails, offer upsells, send bonus training, and nurture your new customers for long-term loyalty.

A product launch funnel is perfect for:

• SaaS launches
• Online courses
• Coaching programs
• Digital products (ebooks, templates, memberships)
• Webinar-based product reveals
• Pre-orders for upcoming releases

If you’ve heard of Jeff Walker’s Product Launch Formula (PLF), you’ll recognize the structure. But with Convertri, you can create landing, registration, and confirmation pages faster. This is without needing a developer, but just launch with confidence.

Core Pages in a Product Launch Funnel

Convertri’s drag-and-drop builder makes building every page you need for your sales funnel easy. Here’s your standard launch funnel lineup:

1. Opt-In Page

Capture leads and build your list before launch. Here’s how:

• Offer a lead magnet—think checklist, early access, or waitlist registration page.
• Keep the design clean and loading fast (Convertri automatically optimizes for speed).
• Use a strong call to action such as “Join the waitlist now!”
• Highlight the benefits of signing up clearly and concisely.
• Include social proof if possible, such as testimonials or subscriber count.

2. Pre-Launch Video or Email Sequence

Warm up leads and build anticipation. Here’s how:

• Share 1–3 training videos with actionable tips and valuable content.
• Tease the transformation your product delivers.
• Encourage micro-commitments like clicking a link, commenting, or sharing a post.
• Use storytelling to connect with your audience.
• Build curiosity and excitement around the launch date.
• Deliver consistent value to nurture trust and engagement.

3. Launch Sales Page

Present your offer and make the sale. Here’s how:

• Lead with a clear headline and benefit-driven copy.
• Add testimonials, product benefits, and pricing options.
• Use urgency triggers—countdown timers, limited-time bonuses, or capacity limits.
• Include FAQs to address common objections.
• Use compelling visuals like demo videos or images to showcase the product.

4. Order Form / Checkout Page

Close the deal. Here’s how:

• Keep checkout simple and distraction-free.
• Convertri integrates with PayPal, Stripe, and CRMs.
• Consider an order bump or upsell to boost cart value.
• Show a clear summary of the purchase to reassure customers.
• Include trust badges and security icons to increase confidence.
• Offer multiple payment options to reduce friction.

5. Thank You Page + Confirmation Page

Deliver delight after purchase. Here’s how:

• Confirm the order and display a page.
• Set clear expectations for what happens next (shipping, digital access, etc.).
• Deliver bonuses or resources immediately to add value.
• Encourage social sharing.
• Invite customers to join a private group or follow on social media for ongoing engagement.
• Provide customer support contact info for any questions.

See how easy high-converting funnels can be.

How to Create a Product Launch Funnel

Step 1: Choose a Launch Funnel Template

Convertri offers funnels you can customize in minutes. These templates are designed with proven conversion principles, so you don’t have to start from scratch. Whether you want a webinar funnel, product launch funnel, or lead generation setup, you’ll find a suitable option.

Or, start from scratch using pre-built blocks. This method enables the creation of a distinctive funnel, aligned with your brand’s aesthetic and customer journey.

If you prefer spending more time on other tasks instead of building a template from scratch, try exploring ready-made launch funnel templates.

Step 2: Create Your Lead Magnet Opt-In Page

Add a headline that promises value to potential customers. Something that immediately grabs attention and solves a pain point. Use concise bullet points to highlight key benefits and what your lead magnet delivers.

Connect the opt-in form seamlessly to your email marketing platform like Mailchimp, ActiveCampaign, or ConvertKit to automate follow-ups and nurture your leads. Ensure fast mobile loading as Convertri’s pages are mobile-optimized by default. But check your layout on smaller screens and adjust spacing or font sizes if necessary.

Step 3: Build Pre-Launch Content Pages

Use the video block to share teaser content, training videos, or behind-the-scenes sneak peeks that build excitement and trust. Incorporate a countdown timer with a message like “Next video drops in…” to create urgency and encourage repeat visits. Consider including an FAQ section or a community chat link to address common questions early.

Step 4: Create a High-Converting Sales Page

Structure your sales page using a proven formula:

• Hero section
• Problem statement
• Solution introduction
• Benefits breakdown
• Social proof (testimonials or beta feedback)
• FAQ
• Guarantee
• Strong call to action

Incorporate urgency with a visible countdown timer and add a limited-time bonus offer to incentivize immediate purchases. Make the CTA buttons bold and clear.

Step 5: Set Up Checkout and Payment

Integrate your payment gateway directly in Convertri—popular options include Stripe and PayPal. Add order bumps (small, complementary offers) and one-click upsells to increase average order value without complicating the buying process. Keep the checkout page simple and user-friendly, asking only for essential information to minimize friction and cart abandonment.

Step 6: Test, Preview, and Launch

Before going live, use Preview Mode to check your funnel on desktop and mobile devices thoroughly. Test every link, email integration, opt-in form, call-to-action button, countdown timer, and payment flow to ensure flawless operation.

Once you’re confident everything runs smoothly, hit Publish. Then, focus on driving traffic through targeted email campaigns, paid ads, social media promotion, and partnerships. Monitor analytics closely in the initial days to identify any bottlenecks and optimize accordingly.

Bonus Tip: Before creating a funnel, ensure your Convertri account is properly set up. Start by setting a memorable password and creating your first domain. You can publish funnels on a custom domain or a Converti subdomain. Check out our guide on setting up your account for a detailed walkthrough.

Product Launch Funnel Email Sequence

Pre-launch Emails (Anticipation Building)

Start warming up your audience early to create excitement and curiosity before the big launch. This phase is crucial for priming potential customers to be ready to buy.

• “Coming soon…” teaser email: Send a brief, intriguing message that hints at something valuable on the horizon. Use subject lines like “Something exciting is on the way…” or “Get ready for a game changer!”
• Share a value-packed training video or mini-lesson: Offer actionable insights or useful tips related to your product niche. This not only adds value but also positions you as an expert and builds anticipation for your upcoming offer.
• Teaser with “You’re on the list!” confirmation: Reassure subscribers they’re part of an exclusive group getting early access.

Launch Week Emails

This is the critical window where you shift focus from warming up your audience to converting leads into customers. Your messaging should be persuasive, clear, and action-oriented.

• Cart Open – Announce the offer: Let your subscribers know the product or service is now available. Highlight the main benefits, any bonuses, and why this launch is special. Include a strong call to action (CTA) to drive immediate clicks.
• FAQ & Objection Handling – Address hesitations: Anticipate common questions and concerns. This builds confidence and reduces friction.
• Case Study or Testimonial – Show real results: Social proof is powerful. Share stories, testimonials, or data demonstrating how your product has helped others achieve success. This builds trust and motivates action.
• Cart Closing Soon – Remind of deadline: Create urgency by reminding subscribers that the offer won’t last forever. Highlight any limited bonuses or special pricing that will expire soon. Encourage them to act now.
• Final Call (last 12 hours) – Push urgency hard: Make a bold last push with a clear and compelling CTA. Use scarcity and urgency to drive conversions. Consider adding a bonus or incentive to sweeten the deal for last-minute buyers.

Pro Tip: Use Convertri’s powerful integrations to automatically trigger these email sequences within your preferred email marketing platform whenever someone opts in. This automation saves you time, ensures timely communication, and maximizes your funnel’s efficiency.

Build your dream funnel now, pay nothing until you love it.

Power Tools in Convertri for Launch Funnels

• Page Speed Optimization – Convertri is one of the fastest funnel builders and is critical for keeping bounce rates low.
• Smart Timers – Run evergreen or fixed-date countdowns per user/session.
• Split Testing – A/B test your headlines, landing page, and CTAs.
• Dynamic Text Replacement – Personalize page copy with a visitor’s name or location for higher conversions.
• Deep Integrations – Connect email platforms, payment gateways, and Zapier automations without code.

FAQs

Can I build a full launch funnel with zero coding?

Yes, Convertri is fully drag-and-drop, so no code is required.

How long should a product launch funnel run?

Typical live launches run 5–10 days, plus 1–2 weeks of pre-launch.

What if I want to use a video series like Jeff Walker’s PLF?

Convertri supports registration pages, multiple content pages, and gated training video content—perfect for that format.

Can I run Facebook Ads in this funnel?

Absolutely. Just link your ad traffic to your Convertri registration or landing page.

Launch Faster, Convert More with Convertri

Your next product deserves more than a single sales page. It deserves a full sales funnel that builds buzz, nurtures potential customers, and converts visitors into loyal buyers.

With Convertri, you can create every landing page, automation, and confirmation page on a single platform. No patchwork tech stack is needed. And because it’s optimized for speed, you won’t lose leads to slow load times.

Start FREE. Build your launch funnel today.