In this video I want to talk to you a bit about features and benefits. Because they’re important, we all know they’re important, but a lot of people get confused over what features and benefits really are. They’ve got in their head this idea that you should be focusing your copy on the benefits because […]
As last week’s update was rather quiet on the western front, you may have noticed the other little signs of change happening all around us this season. Golden, brown and fiery orange leaves blazing against grey skies, for example, a slight chill in the air laced with the smell of woodsmoke – or just […]
Pass us a wrench and put the kettle on – our dev team once again has the hood up on the new UI, tinkering with the clever mechanical bits and bobs that make Convertri tick. Having taken her for a test drive, we’ve concluded she’s a humdinger all right – but there’s still a few […]
Now Game of Thrones is over, we fans feel a little bereft. Sunday nights will never be the same… (Until season 8, and honestly we’re a bit nervous about it.) So, instead of our usual viewing party – an informal gathering called Devs, Dragons n’ Donuts – we’ve decided to invite you all to another epic […]
Beth here, resuming update duty after a Scottish island vacation. After a couple weeks of foggy silence and single-track roads, it’s awesome to be back and see you guys enjoying the new UI. There was wifi at the cafe (as long as the full moon pulled in the signal), so I was able to check […]
As you probably know, we’ve been working on a couple of big projects recently. This week’s when they start getting delivered. First up, something we weren’t totally sure we’d be able to deliver at all…
