Back in the heady neon days of 1984, Dr. Robert B. Cialdini – Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University – wrote a book called Influence: The Psychology of Persuasion. Since then, it’s become a marketing classic, widely lauded as the number one book on marketing you’ll ever need to write everything from […]
Split tests, you say? Even easier, you say? Let thy will be done! This week, we’re releasing the ability to split test totally different pages. It’s a big shake-up of how our current system works, so let me explain. The old split testing system was designed to test two variants of the same page, so […]
Social proof is more than an ancient survival system – it’s a way to turn leads into customers. Way back at the dawn of humanity, we used our social skills to navigate a hostile world. Building communities helped us feel more secure, raise more intelligent young, and achieve more than we ever could as individuals. […]
Unlike recent developments in Wall Street, your stock can only go up – because we’ve added an Inventory feature. That’s right, now you can add stock numbers to keep track of physical items you store and ship to the customer. You’ll also be able to choose whether your product shows as out of stock when […]
Daffodils are poking up from beneath the soil… A strange, burning sphere appears intermittently in the sky… We’ve gone a three-day streak without touching the de-icing spray… …Is spring – dare we say it – trying to be sprung? Even if you’ve still got your thick socks on, the onset of better weather is a […]
You might have heard the term “top of funnel marketing” on your travels around the internet – but what does it mean? Imagine a sales funnel. It looks like this: The shape, an upside down triangle, represents the way it filters a pool of prospects until only the people most interested in the offer are […]
