Writing a good call to action is essential to your sales page or landing page’s success – but finding the perfect CTA for your offer can be tough. Here’s some tips to keep in mind, as well as some ideas you can swipe for different scenarios. With a good CTA, there’s a good chance you’ll increase […]
Big news this week – we’re introducing the new product variant feature! It will let you do awesome things like sell a t-shirt where the user can choose size and colour – could you do this before? Actually, yes. But you had to use product groups, include every possible combination of product and variant, and […]
Even more split testing improvements are coming your way this week, as well as a couple of new templates for your sites. Split testing is a really useful tool to see how your conversions can be improved on a micro as well as macro scale. It’s also pretty fun, pitting one version of a page […]
Back in the heady neon days of 1984, Dr. Robert B. Cialdini – Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University – wrote a book called Influence: The Psychology of Persuasion. Since then, it’s become a marketing classic, widely lauded as the number one book on marketing you’ll ever need to write everything from […]
Split tests, you say? Even easier, you say? Let thy will be done! This week, we’re releasing the ability to split test totally different pages. It’s a big shake-up of how our current system works, so let me explain. The old split testing system was designed to test two variants of the same page, so […]
Social proof is more than an ancient survival system – it’s a way to turn leads into customers. Way back at the dawn of humanity, we used our social skills to navigate a hostile world. Building communities helped us feel more secure, raise more intelligent young, and achieve more than we ever could as individuals. […]
