You can narrow down your target audience in just three stages: check who’s already responding, analyse the competition, and write an avatar. Once you complete these stages, you should have a solid target market to work from – but don’t leave it to the last minute. Identifying your target audience is the single most important thing […]
Our checkout is getting a new look… Did you see Dan’s post about it in the Facebook group last week? There’s a link a bit further down if you missed it, and it’s well worth a look. Previewing our upcoming cart upgrades, he shows you around the GORGEOUS new skin we’ve got in the works, […]
Microconversions are small tasks you get your prospect to commit to before a final sale. They usually get bigger the closer you get to the final conversion, or other end result. Microconversions do the important job of priming your prospects, getting them used to the idea of handing over money or information in small doses so it […]
Who loves cookies? Everybody loves cookies. But, just like other awesome things in life, cookies should only be given with free and enthusiastic consent. That’s why this week we have a new feature that will let you ask your visitors whether they’d like cookies or not. Previously, you had to set one up yourself, which […]
Conversion rate optimisation turns clicks into customers. Learn proven strategies to increase revenue from your existing website traffic. Conversion rate optimisation (or CRO) is the practice of converting more leads into customers. Optimising your conversion rate can include tweaking your copy, making changes to your page design, or changing any number of other factors, such […]
The best news on this lovely spring day is that your form notifications can now be sent to any email – which is great for letting your clients know when their forms have been submitted. Previously, users could only have notifications sent to their account email, but now you can enter your client’s or someone […]
