Bullets (or bullet points) are one of the number one tools used by high converting copy. They’re easy to learn – but tough to master. What are bullets? Technically, anything that can be put into a list and formatted like the items below are considered bullet points: Here’s an idea And another Oh look, a […]
Long copy is best for complex or in-depth explanations, or when your audience isn’t all too familiar with your offering. Short copy, on the other hand, is good for when your audience is already familiar with the product or when you have a laser-focused value proposition you can get across in two seconds. But even […]
This week we’ve not only got a big video bug fix for you, but we’ve also got a video for you to watch. Firstly, our devs have been working hard on squashing a bug that’s been buzzing around the office for… well, quite a while now. If you’ve ever encountered problems with uploading videos, we […]
You can narrow down your target audience in just three stages: check who’s already responding, analyse the competition, and write an avatar. Once you complete these stages, you should have a solid target market to work from – but don’t leave it to the last minute. Identifying your target audience is the single most important thing […]
Our checkout is getting a new look… Did you see Dan’s post about it in the Facebook group last week? There’s a link a bit further down if you missed it, and it’s well worth a look. Previewing our upcoming cart upgrades, he shows you around the GORGEOUS new skin we’ve got in the works, […]
Microconversions are small tasks you get your prospect to commit to before a final sale. They usually get bigger the closer you get to the final conversion, or other end result. Microconversions do the important job of priming your prospects, getting them used to the idea of handing over money or information in small doses so it […]
