According to Oberlo, emails have the highest return on investment with every $1 spent on email marketing having an average return of $32. Email marketing is a surefire favourite among marketers because it is easy to plan and deploy, flexible, and you can take your list to any platform you choose. But naturally, all that good stuff depends on […]
Google changes its algorithm – the behind-the-scenes math which allows Google to find, rank and return the most relevant pages for a certain search query – fairly often. If you’re a marketer, and you’re savvy to the fact that you should be paying attention to Google algorithm updates (which you should) it can seem like these […]
Australia has ruled that media companies can be held liable for defamatory comments by readers on their social media posts. This is a big development for anyone with a Facebook presence, so even if you’re not in Australia, it’ll pay to keep up to date on this latest development. This ruling is a result of […]
A wee bit late – but here’s a roundup of everything that’s been happening here at Convertri HQ in October! First off, the Facebook Conversion API is now finished. This means that you will now get far more accurate conversion data to your Facebook ads, because browsers can’t block Conversion API events. When you integrate […]
Key Performance Indicators – everyone loves to talk about them, not everyone knows how to use them effectively. Plainly speaking, KPI is the unit of measurement you need to use to find out how awesome your website is. You define the KPI’s, and whether you’re hitting them or not tells you how well your business […]
Heatmaps visualize user behavior on your site, showing clicks, scrolls, and mouse movements. See how marketers visualize data using tools. Heatmaps show user interactions on your website. They use color as a visual representation to highlight where people click, scroll, or move their mouse, making it easy to spot what grabs attention and what doesn’t. […]
