Heatmaps are a way to visualise complex data about how users interact with web pages. Heatmap services collect and interpret data from activity such as clicking, scrolling and time spent on different parts of the page, and then translate that into an overlay which shows you what parts of your page users interact with most […]
Content marketing, done right, is an incredibly effective form of marketing. The main reason for this is because it gives your customers value up front: when they browse your content they’re able to take advantage of your expertise and experience your brand without purchasing a single thing. This builds trust, something which is essential for […]
Run out of time for big edits? Got the itch to run an A/B test but not sure what to change? Fear not – even the tiniest tweaks to your copy can yield big results… even up to 30% more conversions. And that’s the kind of result we’d all like. So if you’ve got five […]
If you’ve been paying attention to digital marketing, you know there are some big things going on in the space in 2021. With national lockdowns across the globe, people have been watching more video than ever to fill up the hours – and new trends have emerged which have kept marketers on their toes. But […]
Analytics is the practice of measuring, managing and analysing performance to maximize effectiveness and optimize return on investment (ROI). In non-corporate speak, it’s the numbers behind the sales. The math behind the profit. The figures behind the six-figure income (or, at least, that’s the aim). Understanding your marketing analytics allows you to put your time and effort […]
New to SEO, or just want to get a little more traffic? Backlinks will be important. In short, backlinks are links to your site from another one. If someone links to your site, then you have a backlink from them. If you link to another website, they have a backlink from you. Backlinks are good. You […]
