Fonts are the clothes of online words. Sure, that opening line isn’t my best… but who cares, it looks gorgeous! Certain fonts can elicit different emotions depending on who’s viewing them. Not only do you have to choose the right font for what you want your reader to feel, but also the image you want […]
We like funnels. So much so, we built an app that makes it easy to build them. But even we have to admit, sometimes the tech isn’t enough. Being able to build funnels easily is great, but not much use when you don’t know what you want to build. That’s why we’ve made it our […]
At time of writing it is 3.14PM on January 30th, so we can be reasonably assured that all small people are away playing with new scooters and Lego toys when we say… Santa doesn’t exist. You and I know that. Our inner child might not, and every year some retailer or other gets in a world […]
A lot of us are pretty lazy. And when it comes to filling out forms online, you may be surprised at how lazy we can be even when it comes to this simple, everyday task. Here at Convertri, we recently did an experiment to test the boundaries of everyday laziness. We wanted to know if […]
If you travel to Maes Howe on the remote Scottish island of Orkney, you’ll find ancient marketing wisdom carved on the walls in the form of Viking runes. Maes Howe is an ancient Stone Age chamber, first excavated in 1861. Archaeologists had to drive a shaft down through the top of the mound – but […]
Humans are social creatures. This biological evolutionary characteristic has led to the explosion in social media, cities and communal living, and new languages and dialects from neologisms to memes. On a smaller scale, though, it’s also going to affect your landing pages. Studies show that using images depicting human faces can greatly increase conversion. This […]
