Social proof is more than an ancient survival system – it’s a way to turn leads into customers. Way back at the dawn of humanity, we used our social skills to navigate a hostile world. Building communities helped us feel more secure, raise more intelligent young, and achieve more than we ever could as individuals. […]
You’re hungry, and you would like a burrito. You leave your office and take a stroll down the street to find a place to eat a burrito. “Mmm, burritos,” you think to yourself. You see a sign with a burrito on it, with the words, “Delicious!” and “50% off!!” on it. “Oh yes, burrito time!” […]
You might have heard the term “top of funnel marketing” on your travels around the internet – but what does it mean? Imagine a sales funnel. It looks like this: The shape, an upside down triangle, represents the way it filters a pool of prospects until only the people most interested in the offer are […]
Stuck in a rut? Not sure why your landing page is converting? I’d like to say we feel your pain here at Convertri HQ – but in reality, we love it when landing pages fail. That’s because there’s nothing we love better than getting stuck in, working why a page isn’t converting like it should, and […]
Those two words sounds cool as hell. Hearing it makes you think of 80’s cyber hackers with sunglasses on inside. You already have one – but you might not know it. This week, we’re talking about tech stacks: what are they, how do they work, why do you want one and what other people’s ones […]
Maybe you smile and laugh at networking events, nod sagely at PowerPoint presentations with clipart of what looks like colourful little tornadoes or party hats… but all the while, you never know what a sales funnel actually is, or what they’re used for. Don’t worry: you’re not alone. The ones who do know what sales […]
