This Well Known (But Little Understood) 18th Century Marketing Hack Will Improve Your Conversion Rate

The 18th Century Entrepreneur Josiah Wedgewood pioneered many of the marketing strategies we use today.

One such strategy was so powerful it enabled him to send his pottery to rich clients all over Europe, unsolicited and still profit handsomely.It’s not a secret. You already know what it is.

Come on, Andy… what is it?

The satisfaction guarantee.

Yeah, I know what you’re thinking,”Is that it? I’m bored. I guess I’ll stop reading now!”

But did you know, that’s what your customer is thinking too…

He’s seen it before. It no longer stands out as special.It’s no longer enough to have a guarantee, you’ve got to sell the guarantee.

Sears famously accepted returns of products they sold without a receipt, then proudly displayed them in their window.

I’ve used testimonials on my sales pages from people who were astounded at how quickly I issued their refund.

Jason Fladlien made Internet Marketing history when he guaranteed his customers not just their money back but to buy out their store for $25,000 if they built it and it didn’t work.

Not everyone has something extra like this but everyone can take the time to punch up their guarantee message in their copy.

Here’s one I learned from Jason Fladlien:

“I’d like to claim you risk nothing today because of our unconditional guarantee – but that wouldn’t be entirely accurate. Your financial risk is NOTHING but you always risk your time. That’s why you’ll love my 30 minutes or 30 day guarantee. Sign up right now and you can contact my support desk anywhere from 30 minutes to 30 days from now and I’ll promptly return your money with no questions asked!”

JASON FLADLIEN

Make your guarantee unique, make it dramatic and watch your conversion rates sky rocket.

Share the best guarantee message you’ve found in the comments here.