Best Drag And Drop Landing Page Builder: Features & Comparisons
Modern digital marketing demands speed and efficiency, and a drag-and-drop landing page builder delivers on both fronts. These tools enable marketers to design and launch stunning, high-performance landing pages without writing a single line of code, significantly reducing development time. Discover the top landing page builders you can choose from.
Landing pages will make or break your marketing. Well-optimized landing pages can boost conversions by over 220% compared to generic pages. However, building a high-converting page can be hard without the right tools.
A drag-and-drop landing page builder lets anyone design a page by moving elements on screen – no coding needed. This makes it quick and easy to create clear, attractive pages that convert visitors into leads.
Here’s why you need such a tool, how A/B testing fits in, what features to look for, and compare the top builders. We’ll also show why Convertri stands out and how to get started with it.
Key Takeaways:
- Drag-and-drop editors let anyone build a page by moving blocks of text, images, and forms. They offer a quicker, more flexible way to create custom landing pages without coding.
- A/B testing your landing pages can raise conversions by around 37%. It helps you find which headlines, images, or buttons work best.
- Look for mobile-friendly design, fast page load speeds, and built-in A/B testing. Good builders have ready-made templates, forms, and easy integrations (Google Analytics, email tools).
Convertri offers a unique, free-form drag-and-drop builder and very fast page loading times.
Why You Need a Drag and Drop Landing Page Builder
Many businesses find traditional web development limiting when creating effective, personalized landing pages. A common problem is that standard page builders often restrict design freedom, forcing users into fixed layouts that limit creativity. This often results in basic landing pages that look just like everyone else’s, making it hard to stand out and get attention.
Drag-and-drop landing page builders solve this problem by providing an easy-to-use visual interface. This lets you move elements anywhere you want, freeing you from strict rows, sections, and columns. This simplicity means you can build pages much faster.
The solution is simple: Use a drag-and-drop editor to build landing pages without hiring a coder, turning page creation into an enjoyable and artistic process.
Why A/B Testing Matters
Even the best-designed landing page can perform poorly if it’s not optimized to convert. Many marketing campaigns struggle because they rely on assumptions, launching pages without truly understanding what appeals to their audience. This leads to missed opportunities and less-than-ideal results. This prevents you from getting the most out of your lead generation efforts.
A/B testing on landing pages is the key to solving this problem. It allows you to test different versions of your page elements to see which performs best. This data-driven approach identifies what works and helps you continuously improve your landing page content.
Doing this systematically improves conversions. Marketers who consistently run A/B tests often see double-digit increases in conversions, with some reporting improvements of 20–30% or more. Many top landing pages are tweaked by testing headlines, images, forms, and calls to action. If you skip testing, you’re just guessing.
Landing page optimization basically involves making changes based on data. That means you don’t just launch a page and leave it. You test and refine it. Even a small change (like adding a clear call to action) can have a big impact. Pages with clear calls to action convert three times better than those without.
Unfortunately, not everyone does it. Only about 17% of marketers actively A/B test landing pages. That means many people miss out on easy gains. Using a landing page tool with built-in testing tools makes this easy. You simply set up two versions in the editor and let the tool split traffic. Then keep the winner. Over time, you’ll find which headlines, images, or layouts get more leads.
Discover how a landing page builder with A/B testing can elevate your campaigns.
Top Features That Make a Great Landing Page Builder Stand Out
All landing page builders are not the same. Here are key features to check:
Drag-and-Drop Editor
The main draw. Make sure the tool truly lets you click and move elements anywhere. Some builders lock you into columns or blocks, but the best ones (like Convertri) offer free-form editing.
Landing Page Templates and Content Blocks
A good builder has lots of landing page templates and ready-made blocks (headers, forms, testimonials) you can insert. This helps you build pages quickly. You should be able to choose a theme and then edit text and images easily.
Mobile-Responsive Design
Most traffic is mobile now. The builder should make pages that look good on phones, or even let you tweak a separate mobile layout.
Page Speed
Fast load times are critical. Slow pages lose visitors. Look for a landing page software known for performance or that compresses images and files. In fact, Convertri is noted for very fast pages.
A/B Testing Tools
As above, being able to split test is huge. Check that the tool can create simple A/B or multivariate tests without coding.
Forms and Conversion Features
You’ll need forms to capture leads. The builder should include form elements, popups or lightboxes for capturing data. Look for countdown timers, cart, or checkout widgets if you sell products.
Integrations
The landing page needs to connect with the rest of your marketing stack. Good landing page builders connect to email marketing platforms (like Mailchimp or other email tools). They also allow adding Google Analytics or tracking pixels easily. Make sure you can connect to services you use (email, CRM, payment gateways, etc.).
Analytics and SEO
Good builders let you add SEO tags (title, description) and connect Google Analytics so you can track visitors and conversions. They might also show built-in stats on page visits and submissions.
Custom Domain and Hosting
Check if you can use your own domain (instead of a long URL). Most builders support this. They should also handle hosting and security (SSL) automatically, so you don’t have to manage a server.
Pricing and Plan Flexibility
Finally, consider cost. Many platforms offer a free landing page option through their free plans or trials, which is perfect for testing features before committing. Make sure the paid plans fit your budget and needs.
Convertri offers a 14-day free trial on all plans so you can test it first.
Comparison of Top Tools
Here’s a quick comparison of some popular landing page builders:
| Tool | Editor (drag & drop) | Templates | A/B testing | Page speed | Best for | Notable features |
| Convertri | True free-form drag & drop. Move items anywhere. | 400+ templates and reusable blocks. | Require integrations for advanced testing. | Very fast — known for fast load times. | Marketers who want speed + design freedom. | Dynamic Text Replacement, page importer, fast hosting, and custom domains. |
| ClickFunnels | Drag & drop funnel editor. More funnel-focused than page-focused. | Many funnel templates. | Built-in A/B testing. | Moderate — editor can feel slow for big funnels. | Sales teams and funnel builders. | All-in-one funnels, checkout/upsells, and built-in email features. |
| Leadpages | Simple drag & drop within preset layouts. | Lots of conversion-focused templates. | Basic A/B testing (limits depend on plan). | Good for simple pages. | Beginners and small businesses. | Fast setup, templates made for lead capture, and easy publishing. |
| Unbounce | Visual drag & drop with strong control. | Many landing page templates. | Built-in A/B testing and optimization tools. | Fast — built for performance and testing. | Optimization pros and marketers who A/B test. | Pop-ups/sticky bars, advanced analytics, conversion tools. |
| Instapage | Pixel-perfect drag & drop. Fine control over every element. | High-quality, design-focused templates. | Built-in A/B testing and collaboration features. | Fast and optimized for ads/landing pages. | Design teams and enterprises. | Team collaboration, heatmaps, and detailed post-click analytics. |
Why Convertri is the Best Choice
Many marketers find that even with drag-and-drop builders, they still face limitations when it comes to true design freedom or achieving lightning-fast page speeds.
A common problem is that most page builders still use a restrictive grid system. This forces designs into rigid rows and columns and often results in slow-loading pages that hurt conversions. This means less creativity and a frustrating user experience, often requiring a “coder if you want to go even slightly off-grid.”
Convertri solves these fundamental problems by offering a truly free-form drag-and-drop page builder that lets you place elements anywhere you want. Unlike typical builders, Convertri has “no rows, no sections, and no columns,” turning web design into an artistic process.
Besides creative freedom, Convertri is built for extremely fast load times, which is essential for maximizing conversions and keeping website visitors engaged.
It also includes built-in A/B split testing as standard, integrates a full funnel builder, and provides mobile-specific design control. With its unique infrastructure for speed and stability, Convertri stands out as the ultimate solution if you must build beautiful landing pages that convert at an incredibly high rate.
How to Get Started With Convertri
Getting started with Convertri is straightforward.
- Sign up for the trial or plan.
- Pick a template or start blank. If you pick a template, the editor will open with that design loaded. If blank, you get an empty canvas.
- Use the drag-and-drop editor to add a headline, hero image, and a clear CTA. On the left side, there are sections and elements (like text, images, buttons). You can pull any element onto the canvas. For example, you might grab a header block or a footer, or a form widget, and drop it onto the page. Convertri has many ready-made sections, such as headers, footers, feature blocks, forms, etc. Drag in a block, then double-click to edit the text. Change colors, fonts, and images via simple settings. Because it’s free-form, you can also move any item around freely.
- Connect your email or CRM.
- Enable tracking pixels (Facebook, Google).
- Publish and check page speed and mobile view. You can publish on a free Convertri subdomain or use your own custom domain. By default, Convertri provides secure hosting and even a shopping cart feature. Your landing page is now live for visitors.
- Run an A/B test on the headline or CTA.
- Iterate every week based on results. And if you need to build another page, you can copy (duplicate) an existing page in your account and then edit it.
Pro Tip: Start with one goal. Lead capture or sale. Don’t build a full funnel until the first page converts.
FAQs
Q: What is a drag-and-drop landing page builder, and why do I need one?
A: A drag-and-drop landing page builder is a visual tool to create and design web pages by simply dragging elements onto a canvas, without needing to write any code. You need one because it drastically speeds up page creation, offers design flexibility, and enables non-technical users to launch professional landing pages quickly and efficiently. This leads to faster deployment of marketing campaigns and more responsive designs.
Q: How does A/B testing improve my landing pages?
A: A/B testing improves your landing pages by allowing you to compare two or more versions of a page element (like headlines, images, or calls to action) to see which performs better in terms of conversions. This data-driven approach removes guesswork. It will help you identify the most effective design and copy strategies to increase conversions and generate more leads.
Q: What makes Convertri different from other page builders?
A: Convertri sets itself apart through its truly free-form drag-and-drop editor, which offers unmatched design freedom by eliminating restrictive rows and columns found in most other builders. Additionally, it boasts extremely fast page load times due to its unique optimization infrastructure, and includes advanced features like an integrated full funnel builder and A/B split testing as standard. It is a comprehensive tool for performance-driven marketers.
Parting Thoughts
A drag-and-drop landing page builder can save you time and help you make high-converting landing pages without needing a developer.
The best choice depends on your needs. The key is to pick a tool that lets you quickly build and test pages to drive more leads. With a little experimentation (and tools like a free trial), you can find the right builder to power your landing pages and campaigns.
Convertri earns praise for its speed and flexibility. Try it today!
