On Features, Benefits, and Christopher Columbus

In this video I want to talk to you a bit about features and benefits.  Because they’re important, we all know they’re important, but a lot of people get confused over what features and benefits really are. They’ve got in their head this idea that you should be focusing your copy on the benefits because […]

The Convertri Guide to Writing an Awesome Case Study

If we one thing do well at Convertri, we make beautiful fast-loading pages. If that’s not enough for you, we also do pretty neat case studies. Don’t believe us? You will soon: we’ll be posting them up on the blog. In the meantime, you can take our word for it. Case studies are important. They tell a story, communicate your […]