If you travel to Maes Howe on the remote Scottish island of Orkney, you’ll find ancient marketing wisdom carved on the walls in the form of Viking runes. Maes Howe is an ancient Stone Age chamber, first excavated in 1861. Archaeologists had to drive a shaft down through the top of the mound – but […]
Humans are social creatures. This biological evolutionary characteristic has led to the explosion in social media, cities and communal living, and new languages and dialects from neologisms to memes. On a smaller scale, though, it’s also going to affect your landing pages. Studies show that using images depicting human faces can greatly increase conversion. This […]
Humans are superheroes at being lazy. If we want to spin it to our virtue, we can say our brains have evolved to find the simplest and most resource-efficient manner in which to complete essential survival tasks. But really, it’s all about conserving energy for things that are more fun – like sleeping. It’s truly […]
Two boxes: inside one, is a gift voucher for $50 at a nice restaurant. Inside the other, is a lottery ticket with a chance of winning $50 million. Which do you choose? In fact, a better question: how could you NOT know which to choose? Sure, you could win $50 million. But what are the […]
So today we’re talking all about video backgrounds – what are they, how you make them and whether or not they really work. Because right now video’s quite a big thing. Video backgrounds are definitely very much in vogue. And there’s no denying they’ve got a lot of wow factor when you first hit the […]
In this video I want to talk to you a bit about features and benefits. Because they’re important, we all know they’re important, but a lot of people get confused over what features and benefits really are. They’ve got in their head this idea that you should be focusing your copy on the benefits because […]
