What Makes Something Worth $450million?

So this happened a few days ago. Salvator Mundi, the only known Leonardo Da Vinci painting in private ownership, was sold at auction for a mind-numbing 400 million dollars – plus the auction fees, which took it to 450.  Before the sale, people had been predicting a 100 million dollar sale price, which is already […]

A Font for All Knowledge II: 11 Golden Rules of Text

Designing a gorgeous page doesn’t end with the perfect font pairing – well, it does if you’re me, but I’ve learned a lot in the past couple of hours… Why? One of our chief designers has had a word in my ear about placing, arranging, formatting and styling text on your pages – and believe […]

Testing Our Mettle: How 4 Split Tests Saved A Launch

“Well.  Shit.” Andy had just got off the Quizitri pre-launch webinar.  He was buzzing – he always is after he’s been talking to engaged audience who are actually interested in the tech he’s made.  It’d been a long call, as well.  Lots of questions and lots of interest in our new platform, and since Andy […]

Funnel #1 – The ‘No-Pitch’ Subscription Funnel

We like funnels. So much so, we built an app that makes it easy to build them. But even we have to admit, sometimes the tech isn’t enough.  Being able to build funnels easily is great, but not much use when you don’t know what you want to build. That’s why we’ve made it our […]

The Lure of Bullshit

At time of writing it is 3.14PM on January 30th, so we can be reasonably assured that all small people are away playing with new scooters and Lego toys when we say… Santa doesn’t exist. You and I know that. Our inner child might not, and every year some retailer or other gets in a world […]