So, you’ve got a high-ticket product. How the heck do you sell it? Your first big problem is that no one ever dropped $5k after clicking on a Facebook ad, no matter how good it was. Bless you if you go for it to find out for yourself. But your second is, even if a […]
Email is the undisputed king of marketing, and has firmly defended the throne for years now. It’s one of the very best ways to tell people about your product or service, keep them engaged, and make sales roll in. But if your emails aren’t performing as you expect – or hope – there’s a few […]
How many times have you walked into – or even just passed by – McDonald’s, maybe just to grab a small fries, or a bottle of water, or just to meet someone… …And walked out the door blinking in the sunlight, carrying three bags stuffed with five hamburgers, two kids meals (you are childless, by […]
Pricing is – arguably – the most important part of the product creation process. After all, you need a price to get money. Universally, that’s considered a nice thing to have. But, the problem is pricing is often the hardest part. This is because you’ve poured your blood, sweat, tears, other bodily fluids and the […]
Question: what was the New York Times’ most popular article of 2013? Answer: a quiz. (Ten points.) And if you want a bonus question… Why do quizzes make excellent sales funnels? Here’s a hint: this one’s multiple choice. See, there are a lot of reasons why quizzes make brilliant sales funnels. For example, Buzzfeed’s most […]
Page speed has been a hot topic on the internet for a long time, and it doesn’t look like that’s stopping any time soon. Driven in part by the growth of mobile browsing – and the not always reliable networks people are now viewing our pages on – the impact of page speed on user […]
