How to Price a Product

Pricing is – arguably – the most important part of the product creation process. After all, you need a price to get money. Universally, that’s considered a nice thing to have. But, the problem is pricing is often the hardest part. This is because you’ve poured your blood, sweat, tears, other bodily fluids and the […]

Funnel #4 – the Quiz Funnel

Question: what was the New York Times’ most popular article of 2013? Answer: a quiz. (Ten points.) And if you want a bonus question… Why do quizzes make excellent sales funnels? Here’s a hint: this one’s multiple choice. See, there are a lot of reasons why quizzes make brilliant sales funnels. For example, Buzzfeed’s most […]

Sales Funnel Checklist

Build smarter funnels. Use our sales funnel checklist to map every stage and maximize growth with ease. There are more ways to set up a sales funnel than there are sales funnels in the world. That’s why, when you set up your own, it’s easy to miss one or two crucial steps that could have […]

Funnel #3 – the Circular Funnel

Mapping sales funnels is probably the kind of thing you like to do if you’re DM of your neighbourhood Dungeons & Dragons guild, a screenwriter, or always wanted A Beautiful Mind-esque wall decor. Sometimes, the best sales funnels are simply A to C, via B. And that’s fine. Often, those work great. But other products […]

Why Page Speed is Important

With quick page speed, you can load faster, keep visitors longer, and boost conversions. Discover why speed can make or break your success. Whirling circles. Annoying dots. Tortoise-speed progress bars. They’re not just minor inconveniences—they’re silent deal-killers. Everyone hates buffering and loading, especially when they’re eager to find information, shop, or complete a task online. […]