Long copy is best for complex or in-depth explanations, or when your audience isn’t all too familiar with your offering. Short copy, on the other hand, is good for when your audience is already familiar with the product or when you have a laser-focused value proposition you can get across in two seconds. But even […]
You can narrow down your target audience in just three stages: check who’s already responding, analyse the competition, and write an avatar. Once you complete these stages, you should have a solid target market to work from – but don’t leave it to the last minute. Identifying your target audience is the single most important thing […]
Microconversions are small tasks you get your prospect to commit to before a final sale. They usually get bigger the closer you get to the final conversion, or other end result. Microconversions do the important job of priming your prospects, getting them used to the idea of handing over money or information in small doses so it […]
Conversion rate optimisation turns clicks into customers. Learn proven strategies to increase revenue from your existing website traffic. Conversion rate optimisation (or CRO) is the practice of converting more leads into customers. Optimising your conversion rate can include tweaking your copy, making changes to your page design, or changing any number of other factors, such […]
Writing a good call to action is essential to your sales page or landing page’s success – but finding the perfect CTA for your offer can be tough. Here’s some tips to keep in mind, as well as some ideas you can swipe for different scenarios. With a good CTA, there’s a good chance you’ll increase […]
Back in the heady neon days of 1984, Dr. Robert B. Cialdini – Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University – wrote a book called Influence: The Psychology of Persuasion. Since then, it’s become a marketing classic, widely lauded as the number one book on marketing you’ll ever need to write everything from […]
