Writing a good call to action is essential to your sales page or landing page’s success – but finding the perfect CTA for your offer can be tough. Here’s some tips to keep in mind, as well as some ideas you can swipe for different scenarios. With a good CTA, there’s a good chance you’ll increase […]
Back in the heady neon days of 1984, Dr. Robert B. Cialdini – Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University – wrote a book called Influence: The Psychology of Persuasion. Since then, it’s become a marketing classic, widely lauded as the number one book on marketing you’ll ever need to write everything from […]
Social proof is more than an ancient survival system – it’s a way to turn leads into customers. Way back at the dawn of humanity, we used our social skills to navigate a hostile world. Building communities helped us feel more secure, raise more intelligent young, and achieve more than we ever could as individuals. […]
You might have heard the term “top of funnel marketing” on your travels around the internet – but what does it mean? Imagine a sales funnel. It looks like this: The shape, an upside down triangle, represents the way it filters a pool of prospects until only the people most interested in the offer are […]
Maybe you smile and laugh at networking events, nod sagely at PowerPoint presentations with clipart of what looks like colourful little tornadoes or party hats… but all the while, you never know what a sales funnel actually is, or what they’re used for. Don’t worry: you’re not alone. The ones who do know what sales […]
Just a little update for you this week, whether you’re super busy ramping up to the festive season or otherwise winding down for a well-deserved rest. Whatever you’re doing this year, we hope your preparations are going smoothly! Just hit CTRL+SHIFT+R (or CMD+SHIFT+R if you’re on a Mac) to see what’s new: FEATURES Autowebinars – […]
