“Email marketing is the best!” “Just start a newsletter! “The leads will flood in!” Sound familiar? An email newsletter sounds like easy marketing. But when it comes to opening up your editor and figuring out what you’re going to write – well, that’s when it all goes a bit south. Because getting an email newsletter […]
Ah, email marketing. The copy, the subject lines, the analytics, the open rates and CTR… None of that matters if you don’t have a list. Whether you’re building a list from scratch or looking for ways to increase your email subscribers, there are a number of proven ways to grow your email list from skinny […]
SSL (Secure Sockets Layer) is the gold-standard technology for keeping internet connections secure and protecting sensitive data on the web. When a website has a valid SSL certificate, that means user data is nice and secure, the ownership of the site has been verified, and it also prevents attackers from creating a fake version of the site. […]
Yes, it does. And we’re going to show you how. H1 and header tags, not to mention bold, underline, bullet points, and other text formatting, work on your site to organise information in an easily readable way. But they can also improve your search engine rankings. This is because Google algorithms (and lets face it, […]
Nobody visits the second page of Google except desperate students and the morbidly curious. Page 2 is where good websites with bad SEO go to wither away to nothingness. According to Backlinko.com, only 0.78% of Google searchers clicked on something from the second page – which is bad, bad news for your page if that’s where […]
Content marketing is part of inbound marketing. Inbound focuses on drawing in and connecting with customers. What is content marketing? What is inbound marketing? And when should you use one over the other? The answer might surprise you: Content marketing is actually a type of inbound marketing. They aren’t separate strategies. Instead, one can support […]
