Key Performance Indicators – everyone loves to talk about them, but not everyone knows how to use them effectively. The right key metrics can show you exactly how your website and business are performing, while the wrong ones can leave you guessing. This is where KPI software comes in. These tools help businesses track KPIs […]
Heatmaps visualize user behavior on your site, showing clicks, scrolls, and mouse movements. See how marketers visualize data using tools. Heatmaps show user interactions on your website. They use color as a visual representation to highlight where people click, scroll, or move their mouse, making it easy to spot what grabs attention and what doesn’t. […]
Content marketing, done right, is an incredibly effective form of marketing. The main reason for this is because it gives your customers value up front: when they browse your content they’re able to take advantage of your expertise and experience your brand without purchasing a single thing. This builds trust, something which is essential for […]
Run out of time for big edits? Got the itch to run an A/B test but not sure what to change? Fear not – even the tiniest tweaks to your copy can yield big results… even up to 30% more conversions. And that’s the kind of result we’d all like. So if you’ve got five […]
Analytics is the practice of measuring, managing and analysing performance to maximize effectiveness and optimize return on investment (ROI). In non-corporate speak, it’s the numbers behind the sales. The math behind the profit. The figures behind the six-figure income (or, at least, that’s the aim). Understanding your marketing analytics allows you to put your time and effort […]
Incoming hyperlinks from other websites to your own are known as backlinks. Learn what backlinks are and how to generate quality ones. Are you new to SEO, or do you just want to get a little more traffic? Backlinks will be important. So, what are backlinks? In short, backlinks are links to your site from […]
