Position zero is the spot above the number one search result in Google rankings. Yes, there is a spot more coveted than the first returned result – and anyone can get there, with enough work. The field of SEO is more like an ocean, changing on a monthly or even weekly basis as it responds […]
Inclusive marketing may give you higher conversion rates with campaigns that speak to everyone. The marketing industry has been leaning towards campaigns that show real people, stories, and representation. This is called inclusive marketing, and it’s no longer a thing of the past. It’s now a key part of how brands build relationships and loyalty […]
According to Oberlo, emails have the highest return on investment with every $1 spent on email marketing having an average return of $32. Email marketing is a surefire favourite among marketers because it is easy to plan and deploy, flexible, and you can take your list to any platform you choose. But naturally, all that good stuff depends on […]
Google changes its algorithm – the behind-the-scenes math which allows Google to find, rank and return the most relevant pages for a certain search query – fairly often. If you’re a marketer, and you’re savvy to the fact that you should be paying attention to Google algorithm updates (which you should) it can seem like these […]
Australia has ruled that media companies can be held liable for defamatory comments by readers on their social media posts. This is a big development for anyone with a Facebook presence, so even if you’re not in Australia, it’ll pay to keep up to date on this latest development. This ruling is a result of […]
Key Performance Indicators – everyone loves to talk about them, but not everyone knows how to use them effectively. The right key metrics can show you exactly how your website and business are performing, while the wrong ones can leave you guessing. This is where KPI software comes in. These tools help businesses track KPIs […]
