A picture’s alt text is worth 1,000 words. Well, maybe not that many, but if you’re not filling out your images’ meta descriptions in 2022 – you should be. The fact is, image meta info is becoming more and more important, thanks to the recent explosion in image searches. Read on to find out more. […]
Sustainability is the watchword for 2022. Everybody cares about the environment. In fact, 88% of consumers strongly feel companies should help improve the planet – and they want to make sure the brands receiving their money share those values. But the popularity of the eco-friendly movement goes beyond reducing plastic and planting trees. You can […]
Position zero is the spot above the number one search result in Google rankings. Yes, there is a spot more coveted than the first returned result – and anyone can get there, with enough work. The field of SEO is more like an ocean, changing on a monthly or even weekly basis as it responds […]
Inclusive marketing may give you higher conversion rates with campaigns that speak to everyone. The marketing industry has been leaning towards campaigns that show real people, stories, and representation. This is called inclusive marketing, and it’s no longer a thing of the past. It’s now a key part of how brands build relationships and loyalty […]
According to Oberlo, emails have the highest return on investment with every $1 spent on email marketing having an average return of $32. Email marketing is a surefire favourite among marketers because it is easy to plan and deploy, flexible, and you can take your list to any platform you choose. But naturally, all that good stuff depends on […]
Google changes its algorithm – the behind-the-scenes math which allows Google to find, rank and return the most relevant pages for a certain search query – fairly often. If you’re a marketer, and you’re savvy to the fact that you should be paying attention to Google algorithm updates (which you should) it can seem like these […]
