9 Best Sales Funnel Software Tools (Compared & Reviewed)

Are you struggling with fragmented marketing tools that just won’t talk to each other? You spend hours trying to connect your landing pages to your email list, only to watch your conversion rates flatline. Choosing the right sales funnel software is the difference between a leaky bucket and a predictable machine that generates business revenue.

In this guide, we break down the top sales funnel tools. Whether you are a solo consultant or running a large agency, you will find the best sales funnel builder to match your specific needs. We evaluated these platforms based on speed, automation power, and ease of use so you can stop wrestling with tech and start closing sales.

Key takeaways:

• The best sales funnel software eliminates manual effort by combining page building, email marketing, and lead nurturing into one workflow.
• A visual sales funnel builder is essential for mapping the customer journey and identifying where website visitors drop off.
• Modern automation tools handle lead scoring and follow-up sequences to ensure no prospective customers are ignored.
• Successful marketing campaigns rely on actionable metrics like funnel performance and conversion rates rather than vanity stats.
• Your sales process should be supported by a user-friendly interface that enables rapid A/B testing and data-driven decision-making.

Quick Comparison Table

To help you compare the top players in the market, here is a quick comparison table including every sales funnel software mentioned in this guide.

Tool	Great For	Popular/Best Value Plan Price	Free Trial	Key Strength
ActiveCampaign	Advanced Automation	$79/mo	14-Day	Behavioral triggers
Builderall	Feature Variety	$72/mo	14-Day	All-in-one suite
ClickFunnels	Sales Page Design	$197/mo	14-Day	Large template library
Convertri	Page Load Speed	$99/mo	14-Day	Accelerated Page Tech
GetResponse	Email-Driven Funnels	$69/mo	14-Day	Built-in webinar tech
HubSpot	Enterprise Scaling	$890/mo	Free Plan	Deep CRM integration
Instapage	PPC Ad Campaigns	$199/mo	14-Day	Post-click automation
Kartra	Integrated Analytics	$119/mo	14-Day	Video & memberships
Systeme.io	Small Businesses	$47/mo	Free Plan	Unbeatable value

What Is Sales Funnel Software?

Sales funnel software is a specialized digital tool used to build, manage, and optimize the multi-step path a prospect takes to become a buyer. Unlike a standard website, which offers many distractions, a sales funnel builder creates a linear path designed for a single goal: conversion.

The core functionality of a sales funnel tool includes creating landing pages, managing email marketing automation, and tracking customer behavior. While a landing page builder only creates single pages, a full funnel builder connects those pages with automated workflows that nudge leads through the entire buying process.

Why your business needs a funnel builder

Digital marketers use these marketing tools to increase conversion rates. Instead of a static website, a funnel is designed for one goal: closing sales.

Here are the top reasons to invest in a funnel builder today:

• It helps you generate leads more efficiently.
• It empowers you to build sales funnels that act as a 24/7 sales engine for your online business.
• It syncs with your email marketing platform to deliver automated workflows that nudge leads toward a final purchase.

How We Chose the Best Sales Funnel Software

To find the best sales funnel, we looked at several critical factors for digital marketers:

• Funnel building capabilities. We prioritized a drag-and-drop editor that allows you to build sales funnels without coding.
• Automation features. The ability to nurture leads through email automation and lead scoring was a top priority.
• CRM integration. We looked for a built-in CRM or seamless syncing to manage deal management and custom pipeline stages.
• Analytics & tracking. Software must provide actionable metrics on funnel performance to help you make data-driven decisions.
• Pricing transparency. We favored tools with clear growth paths and no hidden fees for revenue growth.

9 Best Sales Funnel Software Tools

1) Convertri

Convertri is engineered to solve the single biggest pain point in digital marketing: slow pages killing conversion rates. It uses a specialized infrastructure to deliver lightning-fast results.

• Key features: Accelerated Page Technology, a true free-form drag and drop editor, and a built-in shopping cart.
• Pros: Blistering page speeds; total design freedom with no grid constraints.
• Cons: Does not include a built-in email autoresponder (requires integration).
• Starting price: Starts at $75/month (billed annually).

Comparison: Loads significantly faster than ClickFunnels and offers more design flexibility than Kartra.

2) ActiveCampaign

ActiveCampaign is a powerhouse for marketers who prioritize lead nurturing. It combines email marketing software with a robust CRM to help you capture leads and segment them based on real-time behavior.

• Key Features: Visual automation builder, predictive sending, and site tracking.
• Pros: Highly sophisticated automation tools; excellent deliverability.
• Cons: Steeper learning curve; can get expensive as your list grows.
• Starting Price: Starter Plan at $15/month.

3) Builderall

Builderall tries to do it all, offering a massive suite of marketing tools, from heatmaps to webinar platforms.

• Key features: Cheetah drag and drop builder, email marketing platform, and click maps.
• Pros: Extremely high feature-to-price ratio.
• Cons: The interface can feel cluttered; some tools are less polished.
• Starting price: Core Plan is around $9/month, but the most popular plan is at $72/month

4) ClickFunnels

ClickFunnels remains a popular choice for those who want high-converting landing page templates. It is built for speed and closing sales.

• Key features: One-click upsells, order bumps, and a visual funnel builder.
• Pros: Huge community; proven templates for lead magnets.
• Cons: Higher starting price; the 2.0 version is still evolving.
• Starting price: The Launch Plan is at $97/month.

5) GetResponse

GetResponse has evolved from email marketing into a complete solution for building effective sales funnels.

• Key features: Conversion Funnel feature, AI-driven content, and paid ads integration.
• Pros: Very user-friendly; includes webinar hosting.
• Cons: Landing page limits on lower tiers.
• Starting price: Basic plan starts around $16/month.

6) HubSpot

HubSpot is a premium sales funnel tool that centers everything around its powerful CRM. It is ideal for those who need to convert leads over long sales cycles.

• Key features: Lead generation forms, live chat, and detailed customer journey reporting.
• Pros: The best scaling potential; high-quality free tools.
• Cons: Very expensive as you add “Hubs.”
• Starting price: Marketing Hub Starter Plan is at $20/month/seat.

7) Instapage

Instapage focuses on “Post-Click Automation,” helping you create personalized landing pages for every ad you run.

• Key features: AdMap for visual ad-to-page mapping, heatmaps, and global blocks.
• Pros: Best-in-class collaboration features for teams.
• Cons: Very expensive; mostly for enterprise-level spending.
• Starting price: The Create Plan is at $99/month.

8) Kartra

Kartra provides a comprehensive set of marketing efforts. Because every part of the system is built together, the actionable metrics are very accurate.

• Key features: Video hosting, helpdesks, and affiliate management.
• Pros: “Done-for-you” campaigns; excellent tracking of potential customers.
• Cons: The page builder can be slower than specialized tools.
• Starting price: The Essentials Plan is at $59/month.

9) Systeme.io

Systeme.io provides a complete solution for free or at a fraction of the cost of other sales funnel software.

• Key features: Sales funnel, email marketing, and course hosting.
• Pros: The free plan is very generous; very simple to use.
• Cons: Fewer advanced integrations.
• Starting price: Free plan available; paid plans start at $17/month.

The Convertri Advantage

While other sales funnel software relies on rigid, grid-based layouts, Convertri stands out with a “Photoshop-style” drag-and-drop editor. This means you can place elements anywhere on the page without being snapped into rows or columns.

The most significant advantage, however, is Accelerated Page Technology. In a world where a 1-second delay can reduce mobile conversions by 20%, Convertri’s ability to load pages in milliseconds is a game-changer for business revenue.

Dynamic Text Replacement

Automatically match your landing page headlines to your meta ads or Google ads to improve relevance.

Here’s how to add dynamic text in the app:

Mobile-Specific Editor

Unlike “responsive” builders that just stack elements, Convertri lets you build a custom mobile experience from scratch.

Here’s how:

Page Importer

Point the page importer at any of your old pages, and it recreates them inside the user-friendly interface instantly.

Sales Funnel Software vs Funnel Builder vs CRM

It is easy to get confused by these marketing tools. Here is the breakdown:

• Sales funnel software: An umbrella term for any tool that helps you move a prospect through the customer journey.
• Funnel builder: Specifically refers to the landing page builder and the “logic” that connects pages.
• CRM software: Focuses on deal management and storing the history of prospective customers.

Key Features To Look For

When you are ready to build sales funnels, ensure your software has:

• Drag-and-drop builder: You should be able to create landing pages in minutes.
• Email automation: To send follow-up sequences based on how website visitors interact.
• Payment processing: To turn leads into customers without third-party friction.
• A/B testing: This feature helps you refine your sales strategies by testing which landing page templates generate the most paying customers and drive revenue growth.

FAQs

What is the best sales funnel software?

For performance-focused marketers, Convertri is the best choice due to its speed. If you are looking for a free option to capture leads, Systeme.io is the best starting point.

What is better than ClickFunnels?

Marketers often switch to Convertri when they want faster page speeds and more design freedom.

Is there a free funnel builder?

Yes, Systeme.io offers a “Free Forever” plan that includes up to 2,000 contacts and 3 sales funnels. It is an excellent way for small businesses to start without financial risk.

Do I need a CRM with funnel software?

While you can use other tools, having a built-in CRM helps you track customer behavior more accurately. It simplifies your sales strategies by keeping all your lead data in one place.

What’s the difference between a sales funnel and a landing page?

A landing page is a single page with one goal. A sales funnel maps out the entire customer journey, ensuring you provide the right information at each stage of their decision-making process.

Final Thoughts on Sales Funnel Tool Selection

The best sales funnel software for you depends on your specific needs. Whether you run an online business or sell digital products, the right funnel software will help you turn leads into long-term clients. Focus on tools that offer a user-friendly experience and the power to scale.

See Convertri in action.