Everything’s a bit In the Air Tonight. And that doesn’t mean the British idiom, which means being or having the qualities of being unsure, in doubt: (of plans, etc.) uncertain; not yet decided. Rather, like the first two-thirds of the great Phil Collins classic, the past few weeks have been quiet, because we’ve been leading […]
I’m in a cafe as I write this, watching the people pass by and early morning traffic melt into the school run as Always on my Mind filters through the radio. And as I gulp my black coffee through a yawn (to oxygenate the flavours – it’s a sommelier thing. Oh, fine, I was on […]
“When I put on the pair of glasses what I saw I could not believe. Nor will you.” No, that’s not the opening line to classic 1988 sci-fi horror They Live – although you’d be forgiven in thinking so. It’s Joseph Sugarman’s subheading to his iconic print ad that sold over 100,000 pairs. The sunglasses […]
Aaaand we’re back! One week into 2019, and by now the flu/hangover/elderly relative fatigue has mostly evaporated, leaving us all bright-eyed and raring to make the most of this blank page. So, how many eights have you scribbled out the bottom left-hand corner of to make them into nines? I’ve got 5. I’m expecting to […]
Jingle bells, Let’s make some sales, It’s Convertri Update Day… Oh what fun it is to squash some bugs, With new features all the way! It’s nearly that time of year yet again, and whatever, whenever and however you celebrate the season, all of us here at Convertri want to wish you a lovely one. […]
So, you’ve got a high-ticket product. How the heck do you sell it? Your first big problem is that no one ever dropped $5k after clicking on a Facebook ad, no matter how good it was. Bless you if you go for it to find out for yourself. But your second is, even if a […]
