Nobody visits the second page of Google except desperate students and the morbidly curious. Page 2 is where good websites with bad SEO go to wither away to nothingness. According to Backlinko.com, only 0.78% of Google searchers clicked on something from the second page – which is bad, bad news for your page if that’s where […]
What is content marketing? What is inbound marketing? When should you use one over the other? Actually, the answer might not be what it seems: content marketing is a type of inbound marketing. They’re not different strategies: one can be an important part of the other. Inbound marketing refers to a methodology that attracts customers, luring them in with […]
Optimizing your website for mobile devices isn’t just a good idea, it’s now essential. Now, more than half of all global web traffic comes from mobile devices – and Google prioritizes mobile page load speed as a key metric when determining your website’s search ranking. Did you know, 94% of organic search traffic comes from Google? […]
Bullets (or bullet points) are one of the number one tools used by high converting copy. They’re easy to learn – but tough to master. What are bullets? Technically, anything that can be put into a list and formatted like the items below are considered bullet points: Here’s an idea And another Oh look, a […]
Long copy is best for complex or in-depth explanations, or when your audience isn’t all too familiar with your offering. Short copy, on the other hand, is good for when your audience is already familiar with the product or when you have a laser-focused value proposition you can get across in two seconds. But even […]
You can narrow down your target audience in just three stages: check who’s already responding, analyse the competition, and write an avatar. Once you complete these stages, you should have a solid target market to work from – but don’t leave it to the last minute. Identifying your target audience is the single most important thing […]
