Often overlooked, the privacy policy is one of the most vital parts of your website. If your site collects personal data from its users – such as form submissions or if you attach a tracking pixel – you will need a privacy policy. It’s a formality required in many countries – and not having one when you […]
If you live, breathe and eat digital marketing – like we do – you’ll love nothing more than discovering a hidden gem of a voice to add to your feed. Following digital marketers on social media gives you access to their insights, tips and hacks – no more is it a closeted industry, digital marketers […]
“Email marketing is the best!” “Just start a newsletter! “The leads will flood in!” Sound familiar? An email newsletter sounds like easy marketing. But when it comes to opening up your editor and figuring out what you’re going to write – well, that’s when it all goes a bit south. Because getting an email newsletter […]
Ah, email marketing. The copy, the subject lines, the analytics, the open rates and CTR… None of that matters if you don’t have a list. Whether you’re building a list from scratch or looking for ways to increase your email subscribers, there are a number of proven ways to grow your email list from skinny […]
SSL (Secure Sockets Layer) is the gold-standard technology for keeping internet connections secure and protecting sensitive data on the web. When a website has a valid SSL certificate, that means user data is nice and secure, the ownership of the site has been verified, and it also prevents attackers from creating a fake version of the site. […]
Yes, it does. And we’re going to show you how. H1 and header tags, not to mention bold, underline, bullet points, and other text formatting, work on your site to organise information in an easily readable way. But they can also improve your search engine rankings. This is because Google algorithms (and lets face it, […]
