According to Oberlo, emails have the highest return on investment with every $1 spent on email marketing having an average return of $32. Email marketing is a surefire favourite among marketers because it is easy to plan and deploy, flexible, and you can take your list to any platform you choose. But naturally, all that good stuff depends on […]
Google changes its algorithm – the behind-the-scenes math which allows Google to find, rank and return the most relevant pages for a certain search query – fairly often. If you’re a marketer, and you’re savvy to the fact that you should be paying attention to Google algorithm updates (which you should) it can seem like these […]
“Business plans.” Boring, right? Not so. A good business plan makes success more likely. A good business plan is the compass that helps steer your ship through a storm. And it makes you feel incredibly professional when you write one. In a nutshell, a business plan is a written document that describes your business. It […]
Australia has ruled that media companies can be held liable for defamatory comments by readers on their social media posts. This is a big development for anyone with a Facebook presence, so even if you’re not in Australia, it’ll pay to keep up to date on this latest development. This ruling is a result of […]
Key Performance Indicators – everyone loves to talk about them, not everyone knows how to use them effectively. Plainly speaking, KPI is the unit of measurement you need to use to find out how awesome your website is. You define the KPI’s, and whether you’re hitting them or not tells you how well your business […]
Heatmaps are a way to visualise complex data about how users interact with web pages. Heatmap services collect and interpret data from activity such as clicking, scrolling and time spent on different parts of the page, and then translate that into an overlay which shows you what parts of your page users interact with most […]
