As consumer privacy becomes more important than ever, major internet browsers have decided to phase out third-party cookies over the next two years. The deprecation of third-party cookies is a massive turning point in the history of the internet. Since 1994, cookies have been tracking our movements online, remembering our data and generally being helpful. […]
If you haven’t heard of social commerce, it’s all the rage right now – if you listen to the right people. Big names and global brands are investing in this new market, which is tipped for massive growth this year and further into the 2020’s. But what is social commerce? Should everybody be doing it? […]
A picture’s alt text is worth 1,000 words. Well, maybe not that many, but if you’re not filling out your images’ meta descriptions in 2022 – you should be. The fact is, image meta info is becoming more and more important, thanks to the recent explosion in image searches. Read on to find out more. […]
Sustainability is the watchword for 2022. Everybody cares about the environment. In fact, 88% of consumers strongly feel companies should help improve the planet – and they want to make sure the brands receiving their money share those values. But the popularity of the eco-friendly movement goes beyond reducing plastic and planting trees. You can […]
Position zero is the spot above the number one search result in Google rankings. Yes, there is a spot more coveted than the first returned result – and anyone can get there, with enough work. The field of SEO is more like an ocean, changing on a monthly or even weekly basis as it responds […]
Inclusivity isn’t just good practice in everyday life – it can also boost your marketing. In 2021 and beyond, we don’t need to tell you about the significance of diversity and inclusiveness. But now, way beyond political discussion, being inclusive has actually been proven to drive real sales. How is this happening? And why? Let’s find out. What […]
