How many times have you walked into – or even just passed by – McDonald’s, maybe just to grab a small fries, or a bottle of water, or just to meet someone… …And walked out the door blinking in the sunlight, carrying three bags stuffed with five hamburgers, two kids meals (you are childless, by […]
Pricing is – arguably – the most important part of the product creation process. After all, you need a price to get money. Universally, that’s considered a nice thing to have. But, the problem is pricing is often the hardest part. This is because you’ve poured your blood, sweat, tears, other bodily fluids and the […]
Question: what was the New York Times’ most popular article of 2013? Answer: a quiz. (Ten points.) And if you want a bonus question… Why do quizzes make excellent sales funnels? Here’s a hint: this one’s multiple choice. See, there are a lot of reasons why quizzes make brilliant sales funnels. For example, Buzzfeed’s most […]
Page speed has been a hot topic on the internet for a long time, and it doesn’t look like that’s stopping any time soon. Driven in part by the growth of mobile browsing – and the not always reliable networks people are now viewing our pages on – the impact of page speed on user […]
There’s more ways to set up a sales funnel than there are sales funnels in the world. That’s why, when you set up your own, it’s easy to miss one or two crucial steps that could have ultimately led to greater conversions, more leads and more sales. Never fear: we’ve put together this handy-dandy checklist […]
Mapping sales funnels is probably the kind of thing you like to do if you’re DM of your neighbourhood Dungeons & Dragons guild, a screenwriter, or always wanted A Beautiful Mind-esque wall decor. Sometimes, the best sales funnels are simply A to C, via B. And that’s fine. Often, those work great. But other products […]
