Michelangelo. Depending on when you were born and if you like pineapple on pizza, you’re probably imagining a huge turtle with an orange eye-mask and dual Nunchakus… or… you’re thinking of the master sculptor from Renaissance Italy. Both very cool, but for our purposes here, we’re talking mainly about the Sculptor, not the Turtle. As […]
So I’ve been working on some Quizitri promotions. Baby-steps stuff at the moment – a set of Facebook ad variants straight to sales page, to a fairly broad marketing-keen audience. The philosophy behind this is the same as always: start simple. Yes, we’ll probably need a funnel and content and retargeting and, given the app, […]
“When I put on the pair of glasses what I saw I could not believe. Nor will you.” No, that’s not the opening line to classic 1988 sci-fi horror They Live – although you’d be forgiven in thinking so. It’s Joseph Sugarman’s subheading to his iconic print ad that sold over 100,000 pairs. The sunglasses […]
So, you’ve got a high-ticket product. How the heck do you sell it? Your first big problem is that no one ever dropped $5k after clicking on a Facebook ad, no matter how good it was. Bless you if you go for it to find out for yourself. But your second is, even if a […]
Email is the undisputed king of marketing, and has firmly defended the throne for years now. It’s one of the very best ways to tell people about your product or service, keep them engaged, and make sales roll in. But if your emails aren’t performing as you expect – or hope – there’s a few […]
How many times have you walked into – or even just passed by – McDonald’s, maybe just to grab a small fries, or a bottle of water, or just to meet someone… …And walked out the door blinking in the sunlight, carrying three bags stuffed with five hamburgers, two kids meals (you are childless, by […]
