Two boxes: inside one, is a gift voucher for $50 at a nice restaurant. Inside the other, is a lottery ticket with a chance of winning $50 million. Which do you choose? In fact, a better question: how could you NOT know which to choose? Sure, you could win $50 million. But what are the […]
So today we’re talking all about video backgrounds – what are they, how you make them and whether or not they really work. Because right now video’s quite a big thing. Video backgrounds are definitely very much in vogue. And there’s no denying they’ve got a lot of wow factor when you first hit the […]
In this video I want to talk to you a bit about features and benefits. Because they’re important, we all know they’re important, but a lot of people get confused over what features and benefits really are. They’ve got in their head this idea that you should be focusing your copy on the benefits because […]
As you probably know, we’ve been working on a couple of big projects recently. This week’s when they start getting delivered. First up, something we weren’t totally sure we’d be able to deliver at all…
Beth’s currently on vacation wandering on a small Scottish island, so either: A) she’ll be back in a couple of weeks, B) she’s walked into a horror movie and probably won’t be coming back at all We’re all hoping it’s A, but until she returns to the Convertri offices bedraggled and muttering about tentacles you’re […]
It’s the little upgrades that make life a little more luxe. Checking a tiny box for an instant hit of dopamine: a treat yo’ self moment, plus extras. Feels great, doesn’t it? Now, you can let your customers upgrade their order with our new bump sales add-on feature, so they can treat themselves to a […]
