At time of writing it is 3.14PM on January 30th, so we can be reasonably assured that all small people are away playing with new scooters and Lego toys when we say… Santa doesn’t exist. You and I know that. Our inner child might not, and every year some retailer or other gets in a world […]
Calling Justin Timberlake, all Star Wars fans, and everyone hoping to reach the EU market: It’s gonna be May. (…The force be with you.) Coming into force on May 25th, GDPR is looming on the far horizon like some big Sasquatch of legislation. But we’re not some macho hunters out to kill the beast or […]
A lot of us are pretty lazy. And when it comes to filling out forms online, you may be surprised at how lazy we can be even when it comes to this simple, everyday task. Here at Convertri, we recently did an experiment to test the boundaries of everyday laziness. We wanted to know if […]
If you travel to Maes Howe on the remote Scottish island of Orkney, you’ll find ancient marketing wisdom carved on the walls in the form of Viking runes. Maes Howe is an ancient Stone Age chamber, first excavated in 1861. Archaeologists had to drive a shaft down through the top of the mound – but […]
Here’s how to get a groan, guaranteed: say the word ‘lite’. Ugh. From weird-tasting, chemical-laden diet products to the measly plans with none of the features anybody needs, the word ‘lite’ all too often means exactly the opposite… …Full of things you don’t want. That’s why, at Convertri HQ, when we say ‘lite’ we mean […]
Humans are social creatures. This biological evolutionary characteristic has led to the explosion in social media, cities and communal living, and new languages and dialects from neologisms to memes. On a smaller scale, though, it’s also going to affect your landing pages. Studies show that using images depicting human faces can greatly increase conversion. This […]
