Big news this week – we’re introducing the new product variant feature! It will let you do awesome things like sell a t-shirt where the user can choose size and colour – could you do this before? Actually, yes. But you had to use product groups, include every possible combination of product and variant, and […]
A good headline catches the eye, intrigues the reader, and makes them want to learn more. But writing them isn’t as easy as the greats such as Clayton Makepeace and Eugene Schwartz make it look. Luckily, there are some tried and tested headline formulas that you can swipe. Simply insert your own copy, and you’re […]
Even more split testing improvements are coming your way this week, as well as a couple of new templates for your sites. Split testing is a really useful tool to see how your conversions can be improved on a micro as well as macro scale. It’s also pretty fun, pitting one version of a page […]
Back in the heady neon days of 1984, Dr. Robert B. Cialdini – Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University – wrote a book called Influence: The Psychology of Persuasion. Since then, it’s become a marketing classic, widely lauded as the number one book on marketing you’ll ever need to write everything from […]
Split tests, you say? Even easier, you say? Let thy will be done! This week, we’re releasing the ability to split test totally different pages. It’s a big shake-up of how our current system works, so let me explain. The old split testing system was designed to test two variants of the same page, so […]
Social proof is more than an ancient survival system – it’s a way to turn leads into customers. Way back at the dawn of humanity, we used our social skills to navigate a hostile world. Building communities helped us feel more secure, raise more intelligent young, and achieve more than we ever could as individuals. […]
