6 Marketers You Need to Follow in 2021

If you live, breathe and eat digital marketing – like we do – you’ll love nothing more than discovering a hidden gem of a voice to add to your feed.

Following digital marketers on social media gives you access to their insights, tips and hacks – no more is it a closeted industry, digital marketers have used their skills to carve out strong brand presences online, with some achieving rockstar status and loyal followings.

If you’ve been plugging away on your own and want some fresh input, want to broaden your horizons and find new voices, or if you’re just starting out and want to know who the best sources are, we’ve got some excellent recommendations here.

Of course, it goes without saying that this blog is number one. Follow us, and you can’t go wrong. ‘Kay?

But here are the other marketers you should be following in 2021:

Neil Patel

Co-Founder Neil Patel Digital | Co-founder of Crazy Egg, Hello Bar, and KISSmetrics

If you aren’t already following the other Neil we love so much – why the heck not? This guy is about as close as it gets to rockstar status in the digital marketing world. He knows everything there is to know about driving organic traffic to your website, and he’s spoken at conferences and companies around the world, including Facebook and Reuters.

Oh, and he’s a New York Times bestselling author, Wall Street Journal top influencer, one of Forbes’ top 10 marketers, Entrepreneur Magazine’s 100 most brilliant companies, and one of the top 100 entrepreneurs under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations… which we didn’t even know was a thing.

For the very best SEO and growth tips around, follow Neil on Twitter.

Mari Smith

CEO Mari Smith International, Inc. Aka “the Queen of Facebook”

If you need to know social media, you need to know Mari Smith. This legend is well known as one of the top social media experts in the world, as well as a top notch digital marketer. Her specialty is Facebook – so much so, that on occasion Facebook itself asks her for help.

As well as a keynote speaker, author, and all-around inspiration, her posts on social media contain cutting edge tips everyone can put into play to boost their presence online.

Follow Mari on Twitter to stay on top of Facebook trends and dominate your niche on this platform.

Gary Vaynerchuk

Co-founder Resy, VaynerMedia and Empathy Wines 

Some people find GaryVee exhausting and inspiring in equal measures. If you can handle his high-energy, no-nonsense delivery on videos, you’ll uncover a treasure trove of digital marketing knowhow gleaned from his years of experience building up his family’s wine business. Thanks to his early adoption of rapidly growing Internet technology in the late ’90s, he was one of the very first big players in the e-commerce niche, and one of the first marketing influencers who established a presence on YouTube.

He is also a best selling marketing author, an angel investor, a public speaker, as well as a digital marketing agency owner. He has a knack for predicting future trends – so if you want to stay ahead of the curve, follow GaryVee.

Darren Rowse

Founder of Problogger

A successful coaching platform for current and aspiring bloggers, Problogger is one of the best resources online for those who want to get started with content marketing. On the blog, you’ll find eBooks, podcasts, educational courses, and articles to help you start, grow, and monetize your blog – all thanks to Darren Rowse.

As well as a blogger, he is a speaker, consultant and founder of digital-photography-school.com. He lives in Melbourne, Australia.

He posts digital marketing tips and advice on his LinkedIn, so if you’re thinking of starting a blog or want to level up your content marketing game, this is the guy you should follow.

Jasmine Star

Founder of Social Curator

This triple threat is a photographer, social media guru, and founder of Social Curator, which is a subscription service that provides social media images, caption templates, and coaching.

On her blog, Jasmine shares information on how to make the most of Instagram to increase sales and drive traffic to your brand, as well as social media and photography tips. Her feed is one of the best looking we’ve seen – so if you want to learn how to project a strong brand voice, Jasmine should be your go-to digital marketing influencer.

She also has a podcast, The Jasmine Star Show, focused on business growth, entrepreneurial advice, and social media marketing. Follow her on Twitter.

Mary-Anne Da’Marzo

Founder of Firebelly Media 

You can’t get more current than Mary-Anne, who is currently making a name for herself on social video platform TikTok. On her channel, she posts concise hacks and tips for making the most out of this platform, which is set to become an even bigger player on the global stage.

On LinkedIn, Da’Marzo shares cool brand campaigns for inspiration, short informational videos about TikTok marketing, and answers questions from her audience. In 2019 she also founded a full-service digital marketing agency, Firebelly Media, and offers marketing consulting.

Follow her on LinkedIn for hints and tips on video marketing, and more.

What do you think of our list? Have we left anyone out? Drop us a comment with your suggestions!