Question: what was the New York Times’ most popular article of 2013? Answer: a quiz. (Ten points.) And if you want a bonus question… Why do quizzes make excellent sales funnels? Here’s a hint: this one’s multiple choice. See, there are a lot of reasons why quizzes make brilliant sales funnels. For example, Buzzfeed’s most … Continue reading Funnel #4 – the Quiz Funnel