Announcing our founder Andy’s new project: 23 Done for You Marketing Hooks! It’s a collection of twenty-three of the most effective tried-and-true hooks and stories that capture an audience’s imagination and keep them reading all the way to the checkout. Going beyond headlines, these handpicked strategies give you proven formulas for effective storytelling to supercharge […]
Spotted in early February, a beta test from Google called Enhanced Conversions will let you follow your prospects’ movements and track conversions more effectively offline without having to mess around with your CRM. The new option offers an alternative to the existing Google Click ID-based offline conversion tracking method. It’s likely to make tracking offline […]
As the weather gets a little warmer, you may be noticing creepy-crawlies waking up after a few months of hibernation. Scuttling around, making a nuisance of themselves and whatnot. The same is true around Convertri HQ – so much so that this week, our devs have been busy squashing bugs instead of releasing the cool […]
The 18th Century Entrepreneur Josiah Wedgewood pioneered many of the marketing strategies we use today. One such strategy was so powerful it enabled him to send his pottery to rich clients all over Europe, unsolicited and still profit handsomely.It’s not a secret. You already know what it is. Come on, Andy… what is it? The […]
Breathing space. We all need it now and again. From mental health to good web page design to sage advice from the London Underground, we should all mind the gap. “Just as white space in design allows your eye to focus on what’s most important, the same holds true in life.” (Unfortunately, the name of […]
Hook -> Story -> Offer This is the advertising framework to get people’s attention, drive traffic and make sales online. Throw out an attention grabbing hook. Tell them a compelling story that builds desire for your product. Make them an offer so good they feel silly saying no. In this post I’m going to give you 3 hooks (and follow up stories) […]
