25 Proven Landing Page Tips for Higher Sales and Sign-Ups

A landing page converts visitors into customers. Boost your conversions with these landing page tips.

Struggling to turn clicks into customers? You’re not alone.

Landing pages typically convert at an average rate of 6.6%. But the good news? You can absolutely do better and much faster than you think.

At Convertri, we’ve tested, tweaked, and tracked what really works. Over the years, we’ve collected numerous tried-and-tested methods to boost landing page conversions. Some are fairly simple, while others are so commonplace that they’re easy to overlook. Some might not work in just a few months, and others are evergreen.

Whether you’re just learning how to create landing pages from scratch or optimizing existing ones, these tips will help you turn every visitor into a paying customer.

Key Takeaways:

• Clarity converts: Focus each page on one offer, clear messaging, and a strong CTA.
• Design sells: Clean layouts, fast loading, and mobile-friendly designs boost results.
• Test to grow: Keep testing and refining elements to turn more visitors into customers.

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Strategy & messaging

1. Single offer focus

Where do you want your visitor to go after a landing page? Straight to the Buy button, of course — and you won’t find that in your main site’s navigation.

There’s no point in distracting your prospect with links to your blog, contact info, or bio, so get rid of your main navigation on any landing pages. This should boost your page conversion rate in quite possibly the simplest way we’ve ever found. Every link is a leak, so plug them all and direct users to one clear destination.

2. Know your audience fit

Your messaging has to match the intent of your traffic. Each campaign has a reason people clicked. Perhaps they seek answers, or perhaps they want a deal. Either way, your copy and visuals should reflect exactly what your audience expects. Use data from analytics or surveys to align your landing page promise with your target audience’s motivation.

3. Above-the-fold promise

That first section, what visitors see before scrolling, should capture attention and communicate your value instantly.

Here’s an example from Convertri’s landing page template:

Test variations of your headline, subhead, and hero image to ensure your promise is both clear and emotionally engaging. Remember, clarity always beats cleverness in landing page design.

4. Friction mapping

Before optimizing visuals, map out every possible friction point on the page. Ask yourself: what might cause hesitation? Maybe it’s a confusing form, unclear value, or generic call-to-action. By identifying these “drop-off moments,” you can design smoother experiences that lead more landing page visitors to take action.

5. Change your CTA

The call-to-action is arguably one of the most important – if not THE most important – landing page elements. Therefore, it’s the number one thing you need to consider when optimizing that landing page.

When crafting a new CTA, attack the problem from an “I want” perspective. Nail down what your ideal customer wants to do – and then phrase it irresistibly.

For example, no one ever lies awake at night thinking, “If only I could submit that form.” A plain ol’ Submit label will work in some situations, but it won’t help you optimise.

However, people have lost sleep over wanting to lose weight, coach their clients, get help, grow their traffic… You see where this is going. Try changing your old “Go,” “Submit,” or “Buy” buttons with your visitor’s desire, and see your conversion rate skyrocket.

Copywriting

6. Benefit-first headline

Make your value crystal clear. Instead of “Welcome to our site,” focus on what your visitor gains. Example: “Double Your Email List in 30 Days — Without Paid Ads.” Keep it short, emotional, and direct.

7. Only ask for information you need…

The fewer fields you have in a form, the higher the conversion rate. TrueNorth published a fascinating study on why this is – as well as a couple of niche cases where it isn’t – and why it’s an excellent general rule to follow.

Each new field you add to a form creates more work for the visitor. And that’s… way boring, and makes people suspicious. On the other hand, the more fields you require, the better quality the leads, because they are likely to be more interested in your offer. It really depends on what they’re signing up for – are you offering a free checklist, or an in-depth consultation call? In any case, reducing the form fields to the bare essentials should boost your conversion rate.

8. Use microcopy near forms

Microcopy — those little bits of text near your form — can reassure users, reduce hesitation, and explain what happens next. Think: “We’ll never spam you,” or “Takes only 30 seconds.” These simple lines can increase form completions dramatically.

9. Use a bulleted list

Bullets let people digest an impressive amount of information at once. They focus people’s attention on the essentials of your offer, while quickly moving them closer to the sale. This is not the time to explain the product or service you are offering- bullets need to be up front, short, sweet, snappy, and salesy.

Afterwards, then you can dive into your story when the reader is invested. But by using bullets, you help their brains separate and digest information much faster. Think of bullets as the fibre cereal of your landing page – a healthy dose of those little nuggets will keep things moving.

10. Check your spelling and grammar

It’s 2025. And your landing page is still written in grade school English, despite the existence of Grammarly, Hemingway, and millions of people on the internet ready to tear you a new one over your “theirs” versus “theres”. Marketers like to argue fiercely over this: Do spelling errors really affect landing page conversion? Is everyone really so pernickety?

To that, we’d like to say: if it’s this simple of a little fix, why wouldn’t you?

(Oh – and besides, yes: it does. Spelling mistakes can ruin your conversion rate.)

As it turns out, bad spelling offends more than your English professor. Misspelt keywords will tank your SEO and harm your site’s usefulness for text-to-speech programs that read your site’s snippets for people with sight problems, as well as assistants like Google Home and Alexa.

You’ve seen what doesn’t work, now discover what does. Get your free Convertri trial and start winning online.

Design & visual hierarchy

11. Include eye-catching shiny objects

Video! GIFs! Interactive sliders! We’re not trying to tell you it’s a good idea to go crazy and create a landing page filled with flashing buttons and music from nowhere. Instead, try adding a demo or explainer video, one or two GIFs, or an interactive element to explain information.

Here’s an awesome example from Cal Newport. Catch the toggle about halfway down the landing page, which lets users view their productivity from a standard approach vs his time-blocking system. It’s simple, but satisfying.

Failing that, a cat GIF is always good.

12. Prioritize visual flow

Guide the eye using size, contrast, and directional cues. Use arrows, gaze direction in photos, or color contrast to pull attention toward your CTA. Don’t let visual clutter distract from your goal.

13. Use whitespace and contrast

Whitespace gives your landing page layout room to breathe. Paired with strong contrast, it helps your message pop and makes scanning easier — especially on mobile. Remember: simplicity converts.

14. Highlight trust badges

Logos, certifications, secure payment icons, and partner brands reduce anxiety. Place them near your forms or CTAs to reinforce confidence at the moment of decision.

15. Keep accessibility in mind

Design for everyone. Use readable fonts, large enough buttons, and color contrast that meets accessibility standards. Your most inclusive landing pages are often your highest converting ones.

Forms & offers

16. …Or, make the form look shorter

But what if you really do need all that information, but it’s putting your prospects off? Consider splitting it up into multiple pages. This had the added bonus of making each piece of information your prospect submits into a microcommitment: if they only have to fill out a couple of fields at a time, it’s easier for them to think “I’ve already filled out half, let’s keep going”.

You can also try merging form fields (such as “Full Name” instead of “First Name” and “Last Name”) or even aligning the titles to the left of each field instead of above it so that the form appears shorter. If the landing page form covers less space on the page, it may seem as if you are asking for less information.

17. Offer a valuable lead magnet

Provide something irresistible in exchange for an email — a checklist, calculator, video series, or report. The perceived value of your offer should far outweigh the “cost” of sharing personal info.

Here’s a sample landing page template from Convertri:

18. Use progressive profiling

Don’t ask everything up front. Collect essential data first, and then gather more details in follow-ups. It builds trust and keeps the user journey smooth and lightweight.

19. Align the offer with intent

Ensure the offer matches where the visitor is in their decision-making stage. Someone downloading a free guide might not be ready to buy — so nurture, don’t sell too soon.

See how fast your landing pages can load. Try Convertri free and experience the difference in minutes.

Speed & mobile optimization

20. Make your landing pages mobile-friendly

Mobile ads are truly effective because they appeal to consumers’ desire to buy right now, wherever they are, whatever they’re doing (we don’t like to think about it that much). That means your landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.

Optimise your landing page by ruthlessly editing the mobile version, ensuring the form is effortless to fill out. It’s all to do with the less time the user has between decisions, the better. Get them from stage to stage as fast as possible, and you’ll increase your landing page conversions.

21. Prioritize loading speed

Keep your Largest Contentful Paint (LCP) under 2.5 seconds. Compress images, limit heavy scripts, and use lightweight landing page templates. Slower load times often lead to significant drops in conversions.

22. Use thumb-friendly layouts

On mobile, design with the thumb in mind. Keep CTAs large and centered, forms simple, and avoid forcing users to zoom or scroll sideways.

Social proof & credibility

23. Add social proof

According to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. Social proof is hardwired into our primal brains as an essential mechanism of survival. If our cave pal ate a purple berry and said ‘mmm’, the purple berry is good. Spread the word to others, and the tribe grows strong. The other cave mate ate a red berry. He dead. Not good – warn others.

Another aspect of social proof is the appeal to our aspirations – this is where celebrity endorsements come in. Maybe if we buy this lipstick that Kim Kardashian wears, we’ll look as rich and fancy as her. Maybe if we buy the microphone our favourite podcaster uses, our podcast will be as successful, etc.

Celebrity endorsements might not be easy to get – but try and include a personal anecdote, a friend’s experience (with permission), or a well-known story to highlight an element of your offer. Alternatively, just embed positive reviews you have from Amazon, TripAdvisor, or past happy clients.

24. Show Recognizable Logos

Feature recognizable client logos, media mentions, or trust seals to immediately raise credibility. The more familiar your visitors feel with your brand, the faster they’ll buy.

Experimentation & analytics

25. Test, Test, Test!

It’s all in the split. Any good landing page optimisation starts with A/B testing or split testing – to determine the cause of the issue, and nail down an increase in conversions. Only test one element of the page at once, so you get a better idea of what’s going on, and more importantly… have fun with it!

Increasing conversions doesn’t have to be a pain or a hassle. Try these great landing page tips out for yourselves and let us know how you get on!

You’ve seen what others achieve with Convertri. Now it’s your turn—claim your free trial and start building smarter.

FAQS

What is the best landing page strategy?

The best landing page strategy is to focus on one clear offer, remove distractions, and guide visitors toward a single call-to-action. Simplicity and clarity always convert better.

How can I make a perfect landing page?

Start by knowing your audience, writing benefit-driven copy, and using a clean, mobile-friendly design. Then, test your CTAs, visuals, and forms to find what drives the most conversions.

What should a landing page include?

A strong headline, clear value proposition, persuasive CTA, trust badges, and social proof are must-haves. Each element should guide visitors toward taking action.

How does a good landing page look?

A good landing page has a clean layout, plenty of whitespace, and a logical flow. It draws the eye naturally toward the main offer and looks great on both desktop and mobile.

How to improve my landing page performance?

Run A/B tests, optimize loading speed, and keep your design simple. Even small changes to headlines, CTAs, or images can significantly boost conversion rates.

What tool can I use to build high-converting landing pages?

Try Convertri — it’s built for speed, flexibility, and conversion optimization. With proven templates, drag-and-drop design, and split testing, you can create landing pages that convert.

Launch your page

You’ve got the landing page best practices. Now you just need the right platform to bring them to life. That’s where Convertri comes in.

Our ultra-fast, high-converting landing pages are built to help you make every click count. From smart design tools to proven landing page templates and seamless A/B testing, Convertri gives you the flexibility and power to apply these 25 strategies effortlessly.

Don’t settle for average conversion rates. Build smarter, faster, and higher-converting pages with Convertri today.