Landing Page vs. Web Page: Know the Difference Before You Build Your Next Funnel

A landing page drives one goal, while a web page informs or guides within a larger site. Find out which one drives results for your marketing funnel.

Not all web pages are built to convert.

Most people make this big mistake when building a funnel. They think, “I’ll just send traffic to my homepage, or blog, and conversions will happen.”

But here’s the truth: if you don’t understand the difference between a landing page vs. web page, you’re leaving money (and leads) on the table. Worse, you could be wasting your ad spend, your traffic, and your time.

Whether you’re running an advertising campaign or setting up targeted funnels, you need to know when to use a dedicated landing page and when to rely on a website page.

Key Takeaways:

• A landing page’s main job is to get visitors to take a specific action, making it essential for key stages of a funnel, especially during targeted campaigns.
• A web page is part of a whole website; it gives general information and ways to move around. It’s used for things like teaching, helping with search engines, and building your brand.
• Knowing the main differences helps you build better sales funnels that get results, especially when you use the strengths of both types of pages.

Ready to improve your marketing and create funnels that sell? Build your next high-selling funnel with Convertri!

What is a web page?

A web page is any single web page that lives on your entire website. Think of it like this: if your site were a house, each page would be a different room.

Examples include:

• Your homepage (the front door).
• Your blog posts (the library).
• Your product pages (the showroom).
• Your about us page (the family photo wall).

Key features of a web page:

• Usually includes navigation that links to multiple pages.
• Designed for exploration, people can click to different pages within the entire website.
• Supports the search engine through blogs and long-form content.
• Doesn’t always have a strong call to action (CTA).

Bottom line: A website page is great for education and branding, but it isn’t designed with the same focus as high-converting landing pages.

What is a landing page?

A landing page is not just a single page on your site — it’s a tool with one job: conversion.

Landing pages differ from web pages in a few ways:

• They are both a landing page and a funnel step.
• They remove distractions like nav bars or footers.
• They exist for a specific marketing strategy, such as lead capture, sales, or webinar signups.

When you build landing pages, the goal is not browsing. But it’s an action.

Use cases include:

• Targeted marketing campaigns with ads.
• Email funnels send traffic to one offer.
• Webinar signup pages.
• Checkout or upsell offers.

Think of it this way: while a website page supports the entire website, landing pages focus on just one action for one target audience.

Landing page vs. web page: what’s the difference?

If you’re building a sales funnel, it’s important to understand the main differences between a landing page and a web page before you waste precious time, money, and traffic.

Here’s how landing pages differ from web pages:

Feature	Landing Page	Web Page
Goal	Get people to act (e.g., submit contact info, sign up, or make a purchase)	Inform, educate, or help users navigate the site
Call to Action (CTA)	Strong and singular focus	May or may not exist; often multiple CTAs and options
Navigation Menu	None or very minimal (to reduce distractions)	Usually present with many navigation paths
SEO (Search Engine Optimization)	Not always designed for SEO; often built for ads or campaigns	Optimized for search engines and long-term visibility
Where in Funnel	Top or middle of the funnel (first contact or targeted offers)	Middle or bottom (provides deeper info, resources, or blog content)
How People Arrive	Paid ads, email campaigns, or links from targeted marketing campaigns	Organic search results, direct typing of URL, or internal site navigation
Distractions	Very few—keeps focus on conversion	Many possible distractions: links, articles, menus, and varied CTAs

Key differences:

• A landing page is a standalone web page with a specific goal — but not all standalone web pages are landing pages.
• A web page is part of a larger entire website.
• A landing page is built for one target audience and one goal.
• A web page can cover different pages, topics, and goals.

Not all web pages are made to sell. Many people wrongly believe that any page on your website can easily get people to act. However, this is not true for many marketing goals.

Many marketers make the mistake of using a general web page when a special landing page is really needed to reach certain goals. This mistake often leads to wasted ad money and lost chances because the page isn’t set up for one clear action. That’s where tools like Convertri come in, helping you create landing pages tailored for targeted marketing campaigns.

If your priority is funnels, we make it easy. Try to match your strategy with the best funnel builder.

Why funnels rely on landing pages, not web pages

Funnels need control.

Imagine paying for ads and sending traffic to a homepage. Visitors see links to different landing pages and multiple web pages, and leave. That’s traffic leakage.

That’s why smart marketers use one landing page for their offers.

Landing pages work because:

• They eliminate decision fatigue.
• They provide a clear path for your marketing strategy.
• They improve ROI in any marketing or advertising campaign.

Are web pages still useful in a funnel?

Yes, web pages are still useful in a sales funnel. But they usually come into play later in the customer’s journey after connecting with you. While a landing page or a web page can generate initial interest, general web pages are great at nurturing that interest with more complete content.

Web pages serve as helpful tools like blog posts, frequently asked questions (FAQs), and long articles, providing detailed information that builds trust and teaches potential customers. These pages are perfect for getting leads ready to buy and attracting traffic from search engines.

For example, your blog posts can show up high in search engine results, attracting people who are interested in your topic. Once a visitor has read an informative article, you can direct them to a special landing page for a free download or to sign up for a webinar, moving them further down the funnel. This smart use of many web pages ensures you talk to customers at different stages of their decision-making.

When to use a landing page

Use either a landing page or a small set of funnel pages when your goal is clear.

Examples:

• Getting contact info (free download)
• New product launch
• Webinar sign-up
• Thank you / Upsell pages
• Checkout page: Provide a focused payment experience, without distractions. Convertri’s shopping cart feature can help you create these smooth checkout steps.

In these cases, landing pages prioritize one outcome that moves your target audience forward.

When to use a web page instead

Not every scenario needs a landing page. Sometimes, a website page is the better choice.

Use a web page when you want to:

• Share useful ideas, news in your field, and long articles that attract people from search engine optimization.
• Introduce your team, company history, and goals to build trust and belief.
• Give detailed instructions and FAQs to assist customers.
• Offer different ways for visitors to get in touch with your business.
• Meet legal rules by clearly explaining how you handle data.
• Create articles that are always useful and rank high on SERP, drawing in your target audience’s interest in general topics.

Here’s the rule: if you want exploration, use a single page from your site. If you want conversion, use a landing page.

Pick your plan, start collecting leads, and easily turn clicks into sales.

Examples of landing pages and web pages in real life

Understanding the idea is one thing, but seeing examples of landing pages and web pages in action makes their different roles and designs clear. Real-world examples show how each serves its unique purpose within a bigger marketing plan.

Web page example: Think about a company’s general product information page, like Mac – Apple. This page gives a general overview of the Mac line, including different types and features, and links to various accessories and support documents.

Landing page example: In contrast, a campaign-specific page like MacBook Air might focus on just one product version, pushing for an instant purchase or a special offer. This single page has a clear call to action, very little navigation, and is made to drive a direct sale.

We can look at these examples by:

• Where the CTA is placed? On a landing page, the CTA is prominent and there’s only one; on a web page, CTAs might be less obvious or spread out.
• Is there a navigation menu? Landing pages usually don’t have many navigation ways to avoid distractions, while web pages have full navigation menus.
• How does the page flow? A landing page guides the user straight to an action, while a web page encourages free exploration across many web pages.

Tools like Convertri make this simple. You can quickly create landing pages that load fast, test designs, and connect them to your funnel without worrying about distractions.

Mistakes to avoid when building funnels

When setting up funnels, avoid these mistakes:

Sending paid traffic to a general web page.

Your paid traffic deserves a dedicated landing page aligned with your ad’s promise—not a generic site page full of distractions. Sending visitors to a general page means they’ll get lost, increasing the speed at which they leave, and wasting your ad money.

Too many calls to action on one page.

A single page with too many calls to action will confuse your visitors and weaken your message. Landing pages focus on one action because being clear leads to more sales, as shown by the 371% increase in sales for pages with one CTA.

No tracking

Without proper tracking, you’re guessing. You can’t improve something if you don’t measure it. Use tools to understand how users act, find out where visitors leave, and make improvements to a landing page or web page based on facts.

Not testing different versions (A/B testing)

Thinking your page is perfect is a sure way to lose money. Companies that test their landing pages see an average sales improvement of 49%. Keep testing headlines, text, pictures, and calls to action on your different landing pages to find what works best for your target audience.

Ignoring page loading speed

Slow pages prevent people from taking action. Mobile landing pages that load within 1-3 seconds have higher sales rates than slower pages, but more mobile users leave pages that take longer than 3 seconds to load.

Platforms like Convertri help you get breakneck loading speeds, which is key for a smooth user experience and landing pages that sell a lot.

FAQs

What’s the difference between a landing page and a web page?

A landing page is a standalone built for one conversion goal. A web page is part of a larger entire website.

Can a landing page integrate with your existing website?

Yes, you can have both a landing page and multiple web pages in the same funnel.

Are landing pages bad for SEO?

Landing pages aren’t bad for SEO by nature, but they’re typically designed for paid campaigns and may lack the depth or structure needed for strong organic rankings.

Should I use a landing page or a web page for ads?

Always use a landing page for ads. Never send paid traffic to a generic website page.

Can I use both in the same funnel?

Yes, use different landing pages for conversions, and multiple web pages for education and branding.

Wrapping It Up

If you’re serious about funnels, stop sending traffic to generic web pages. Instead, use landing pages that focus on your offer, your CTA, and your target audience.

And if you want a tool that makes it fast and simple? Check out Convertri. It’s built for funnels, targeted marketing campaigns, and businesses that want results without wasting time.