How To Create A Landing Page: A Guide For Sales Funnel Success

You’ve got the product. You’ve got the traffic. But if your conversions are lagging, your landing page may be the silent culprit. Here’s how to create a landing page that actually gets people to click, sign up, or buy.

Many e-commerce brands spend thousands driving traffic to their websites, only to watch potential customers bounce. Why? Because generic and basic landing pages rarely convert.

Every visitor who doesn’t convert is lost revenue. This means your competitors are swooping in and stealing your potential customers.

The answer is simple: a well-crafted, laser-targeted landing page. And even better? Building one doesn’t have to be expensive or complicated, not when you’re using a good landing page builder like Convertri.

Key Takeaways:

• A strong landing page is critical for e-commerce conversion success.
• Clear goals, compelling headlines, and strong CTAs drive performance.
• With Convertri’s features and templates, anyone can build like a pro.

Take your sales to the next level with Convertri—fast, high-converting pages made easy.

What Is a Landing Page and Why Do You Need One?

A landing page is built specifically for one purpose: to convert visitors into customers.

Unlike your homepage, which has multiple links, menus, and distractions, a landing page has a single focus, such as downloading a free guide, registering for a webinar, or making a purchase.

Landing Page Examples:

• Lead Generation Pages – collect names and emails
• Sales Pages – sell a product or service
• Webinar Pages – promote and register attendees
• Thank-You Pages – confirm an action and upsell

Why They Matter

Companies having 10-15 landing pages increase conversions by 55% compared to businesses with fewer than 10.

A landing page is your digital salesperson, working 24/7 to turn visitors into buyers. Here’s why every e-commerce site needs one:

• Focus: Unlike product pages, landing pages are designed with one goal in mind — conversion.
• Speed: Faster load times mean lower bounce rates and higher conversions.
• Targeting: Tailor the message for a specific marketing campaign, audience, or product.
• A/B Testing: Optimise performance by testing headlines, images, CTAs, and more.
• Better ROI: When done right, landing pages improve ad performance and decrease customer acquisition costs.

A focused page = fewer distractions = more conversions.

Example:

Homepage: “Explore our site and learn more about our products!”

Landing Page: “Download your free productivity guide now.”

By removing the noise, landing pages help users take action fast.

Must-Have Tools for Building a Landing Page

You don’t need a dev team or a marketing degree to build a killer landing page. All you need are a few tools (and a good offer):

1. A Landing Page Builder

Use a no-code builder like Convertri. It’s beginner-friendly, lightning-fast, and includes prebuilt templates.

2. A Lead Magnet or Offer

Give visitors a reason to act: a discount, eBook, free webinar, checklist, etc.

3. A Domain Name (Optional)

You can use your own domain or let Convertri host your page with a free, branded URL.

4. Email Marketing Tool

Connect your page to an email service like Mailchimp, ConvertKit, or ActiveCampaign for follow-ups.

5. Analytics Setup

Track performance using:

• Google Analytics
• Meta Pixel
• Convertri’s built-in analytics

With Convertri, you can build, host, and analyse landing pages all in one platform.

8 Steps to Creating a Landing Page from Scratch

Step 1: Define Your Goal

Ask yourself: What’s the one action I want visitors to take?

• Sign up for a newsletter?
• Buy a product?
• Register for an event?

Clarity leads to conversions.

Step 2: Choose a Template

Browse Convertri’s template library to match your goal: opt-ins, webinars, product sales, and more.

Landing page templates save time and are already optimised for mobile + conversions.

Step 3: Write a Compelling Headline

Your headline is the first thing people read. That means it must grab attention.

• Make it clear
• Show a benefit
• Solve a problem

Examples:

• “Double Your Productivity in Just 7 Days”
• “Join 10,000+ Marketers Using This Free Tool”

Use action words like: “Get”, “Download”, “Claim”, “Discover”

Step 4: Add a Subhead + Value Proposition

Support your headline with a short subhead that explains what’s in it for them.

Use:

• 2–4 bullet points
• Benefits > features
• Short testimonials or star ratings

Step 5: Insert a Strong Call-to-Action (CTA)

Buttons should stand out and say exactly what to do.

Examples:

• “Download Now”
• “Start My Free Trial”
• “Reserve My Seat”

Forms should be short: name + email only (or less!)

Step 6: Add Trust Elements

People trust people. Add:

• Reviews
• Client logos
• Satisfaction guarantees
• Star ratings or video testimonials

Step 7: Optimise for Mobile

Over 60% of visitors come from phones.

Convertri makes it easy with a built-in mobile editor. We can make your page look great on any screen.

Step 8: Publish and Test

Click “Publish” in Convertri, and your landing page is live.

Next, run A/B tests on:

• Headlines
• Button colours
• Images
• CTA text

What Makes a Landing Page Convert?

Even a pretty landing page design won’t convert unless it’s strategically built.

Here’s what the pros do:

1. One clear offer only. More choices = lower conversions.
2. Keep key info above the fold. No scrolling needed to see your headline and CTA.
3. Use contrast CTA buttons. Make buttons pop. Use orange, red, or green.
4. Limit form fields. Every extra field can reduce signups by 11% (Source: HubSpot).
5. Use urgency. Add time-based or quantity-based scarcity: “Only 3 spots left!” or “Offer ends tonight!”
6. Design for mobile-first. If it doesn’t load fast or look good on a phone, it won’t convert.

Pro Tip: Convertri’s high-speed pages load faster than 90% of competitors, keeping bounce rates low and conversions high.

Not sure what works? Convertri’s library includes proven, high-converting templates to start fast.

Why You Need Convertri

There are plenty of landing page builders, but Convertri stands out. Here’s why:

Feature	Advantage	Benefit
Fastest Page Load Time	Reduces bounce rate	More leads & higher ROI
Drag-and-Drop Builder	No need for developers	Save money and time
Mobile Optimisation	Seamless experience	Capture every mobile user
A/B Testing Built-In	Easy performance tracking	Continuously improve results
Built-in CDN & Hosting	No third-party services needed	Simplifies your tech stack

Bottom line: If speed, simplicity, and conversions are your goals, Convertri wins hands down.

Templates That Convert

Don’t want to start from scratch? Convertri offers ready-to-use templates:

• Sales pages
• Webinar registrations
• Product launches
• Lead capture forms

Each template is tested for conversions and is fully customisable.

What Users Are Saying

Don’t just take our word for it — see what real users say:

Pricing That Makes Sense

You don’t have to break the bank to get pro-level landing pages.

• Affordable monthly pricing
• No bloated features you won’t use
• Transparent, no-surprise billing

See Convertri’s pricing plans.

Why Convertri is the Fix for Common Landing Page Mistakes

Successful landing pages don’t have to be hard. You just need the right tool. Here’s how Convertri helps you fix landing page mistakes that are killing your conversions:

Problem	How Convertri Solves It
Slow Load Times	Fastest builder in the industry
Poor Design	Drag-and-drop simplicity
Mobile Issues	Fully responsive out of the box
No A/B Testing	Built-in testing tools
Low Conversions	Proven templates + smart design

Start building with Convertri and stop letting your landing pages leak leads.

FAQs

How is a landing page different from a homepage?

Unlike a homepage, which has many links and navigational options, a great landing page is focused on a single goal: converting visitors into leads or customers.

Do I need coding skills to build a landing page?

Not at all. With platforms like Convertri, you can build landing pages using a drag-and-drop editor — no coding required.

Why is page load speed important?

Page speed directly impacts bounce rate and conversions. The faster your web page loads, the more likely visitors are to stay and take action.

How can I tell if my landing page is underperforming?

Look at your bounce rate, conversion rate, and time on page. If people are leaving without taking action, something needs fixing.

What’s the ideal load time for a high-converting landing page?

Under 3 seconds. Anything longer and you risk losing over 50% of your traffic.

Can I use templates to avoid design mistakes?

Yes, and you should. Convertri offers dozens of conversion-optimised templates you can customise in minutes.

Do I need a developer to use Convertri?

Nope. It’s drag-and-drop. You can create pro-level landing pages without touching a single line of code.

Parting Thoughts

Building a high-converting standalone web page doesn’t have to be complicated or time-consuming.

With a tool like Convertri, you can create landing pages quickly, turning visitors into leads or customers with ease.

Start with a goal, use a proven template, write compelling copy, and you’re good to go. The best part? You don’t need to touch a single line of code.

Try Convertri’s free drag-and-drop builder today and launch your first page in minutes.