How to Create Your First 7-Figure Offer
When one of our Facebook Group members asked for help planning her funnel, our founder Andy had a few things to say.
What started out as a couple of answered questions turned into an in-depth walkthrough all about how Convertri creates our successful seven-figure offers – so, Andy posted it in the group so everyone could make use of it.
In fact, it was so popular, that we’ve decided to preserve it for posterity here on the blog. So read on to discover how exactly to create your first high-ticket offer, from the man who knows how.
My first business sold over $750,000 of WordPress plugins in 18 months.
By the end I had about a dozen… but I started with just one.
That first product only made about $10,000 but that’s $10,000 more than building all 12 of them first.
The second made more like $30,000. Then $50,000. The 4th was $97k – I remember because I was so close to breaking six figures with a single offer! Then the 5th was $121k. Boom, milestone baby!
But do you need all those products to copy what I did? Absolutely not.
This is what you should do, instead.
There’s so much training out there about breaking stuff down into funnels. How to think about lead magnets and upsells and downsells and memberships and breaking those into components and and and…
Let’s back up.
What problem do you solve and who do you solve it for? Don’t rush, really think about it.
- Who are they?
- What do they do?
- What do they think about?
Then, take some time to list out their FRED:
Fears – what keeps them up at night?
Results – what do they want to happen?
Expectations – what do they think is going to happen?
Desires – how do they want to feel about the Results?
And then, you need to take the time to map their PQR2:
Problems – what is the pain in their life they want solved?
Questions – wat questions do they have about it?
Roadblocks – what is stopping them solving it?
Results – what is the result they really want?
Don’t limit yourself to your chosen problem. Take your time. Get into their heads. Now you understand who you sell to, what do you do with that?
Map the problems into solutions to make money.
Start with the big hairy problem you solve.
Note: “Membership site” isn’t the solution. What the membership site teaches is the solution. E.g. “Membership site” isn’t a weight loss solution. Keto is a weight loss solution and resistance training is a weight loss solution. A membership site is just how you deliver it. This solution is your core offer. It should aim to deal with all the issues that they’re going to encounter.
Don’t limit yourself to the obvious.
For example, every info offer needs to come with accountability. How will you make them do it? and stick to it? Not just how will you teach them what they should do.
Now it’s time to start breaking down sub problems.
Identify simple problems you can solve with a single, direct solution. What will fit in a short ebook in a way that will deliver practical results FAST?
For example, “How to find Venus with your telescope” or “How to lose 2 pounds in a week”. These ideas make great lead magnets.
Now you have -Prospect -> Lead Magnet -> List -> Follow up sequence -> Main Offer (and everything else can **** off 
)
Your other job is to figure out where your prospects are and how to reach them.Go back to the initial customer avatar step you worked through. If it’s a safe bet your ideal prospect would like to know how to find Venus on their telescope, your job is to put that offer in front of them. What Facebook ad targeting can you do? What Google searches can you target? What sites can you get banners on?
Final thought
You want to get your prospect to your main offer as quickly as possible. But, you’ll find it easier to make a lead magnet and op-tin page and start driving some traffic to it. That’ll get you some prospects on a list you can start talking to, which will then inform what problem you solve, the way you present the solution and so on.
As with all the above advice, this isn’t hypothetical, pie-in-the-sky stuff. This is exactly what I do myself.
The plan I outlined above comes from countless strategy calls where I’ve refined the process of taking people through this so I can now explain it to new people in simple steps before I’ve even had much caffeine, first thing in the morning.
Hope this helps – thanks for reading!
