Convertri Updates – 01/02/22

It’s the first of February, and the beginning of the lunar new year – the Year of the Tiger.

From the thrill of the fight, to rising up to the challenge of your rivals, how will you make the most of the coming months?

According to the traditional Chinese zodiac, the tiger is a symbol of strength, exorcising bad luck, and courage. Basically, all the good stuff we need after the time we’ve had lately.

In this week’s update, we’re adding strength to your text elements so they stand out, exorcising some evil bugs, and our devs have courageously tackled some Forms widget problems which caused mayhem.

Not only that, but we discuss the brave new frontier of virtual reality advertising: will you market in the metaverse? Does renting a virtual billboard appeal to you? What do you think about the future of advertising in VR?

Give us your opinion here: https://www.facebook.com/groups/convertri/posts/2764653957011950/

Meanwhile, let’s get an update on what’s been going on around Convertri HQ this week.

FEATURES

Text shadows – you can now add shadows to your text, to really make those headlines pop. You’ll now find the Text Shadow option in the element’s Properties panel.

BUGS

Cart abandonment – when using the Forms widget and setting up cart abandonment, you get an error that reads “In order to use cart abandonment your page must have an email address input,” even when you have the email field properly mapped. In actual fact it was working: the red box was a lie. We squished the gremlin responsible for this mischief.

Conversions – when adding a Thank You URL to the Forms widget, the outbound link wouldn’t be recognised and therefore no conversions were counted on the Analytics screen. Again, this was a lie, and the conversions were being made, it’s just the numbers weren’t reported – that gremlin had a lot to answer for, but this has been fixed.

Headings – using H1 and H2 not only makes your pages pretty, it affects your SEO. But if you used H2 in your pages, these may have been listed as H1 in the page source even though in fact they are H2’s. We’ve resolved their identity crisis, and they now know what headings they’re supposed to be.

Input headings – this weird bug means that the label of the first field in your Forms widget was repeated for every input you had. This created a jazz-style scat stutter in your forms which, although funky, wasn’t exactly clear, so we fixed it.

Form widget inputs – the order of Form widget inputs was getting mixed up between the builder and the page. We’ve untangled them.

Email inputs – if you have an email input and an address input in a Form widget, and you go back to the Form widget builder and delete said email input, it would mysteriously reappear later on like a bad ex. This shouldn’t happen any more.

Input spacing – when using the Forms widget, your inputs may have been spaced weirdly and too crowded. We’ve given them a reminder about social distancing, and they should stay nicely apart now.

Scripts – when you have a script set to run ‘on click’ on an open checkout button, the script may have run but the checkout would not open. We’ve fixed it.

Buttons –  if you assigned an ‘on mouseover’ background colour to your button, it may not have displayed when you hovered. We changed the ink cartridges, so now your colours will display smoothly.

Images – something similar was happening to image elements, where if you applied an ‘on mouseover’ colour to the background of an image, it wouldn’t work on preview or live pages.  We fixed that, too.

Orders – when you exported your orders .CSV file, only main products were displayed with things like bump offers being ignored. We’ve fixed this now.

INTERESTING STUFF

Jane recorded an update webinar in which she demonstrates how to turn our new Smart Text feature off. You can learn all about that, plus refund rates, bump offers and more, by watching the replay:

https://www.facebook.com/groups/convertri/posts/2761416990668980/

In our Facebook group, Alex Mallinet recently shared a really useful post about launching a successful YouTube ad strategy. Take a look here:

https://www.facebook.com/groups/convertri/posts/2760691024074910/

On this day in 1884, the very first volume of the Oxford English Dictionary was published, “A-Ant”. It cost 12s 6d (equivalent to $67 in 2020) and sold only 4,000 copies. Fans would have to wait months to find out what “anteater” meant, with speculation being rife until the next fascicle was published.

Obviously, their biggest mistake was not drumming up enough excitement about the launch. Do better for your next launch by listening to Rob and Kennedy from Email Marketing Heroes showing you how to create a killer welcome sequence to get your leads engaged, inspired and ready to buy, right from the word go:

https://help.convertri.com/article/329-e-mail-marketing-nailing-the-first-impression

And finally, we’re discussing virtual reality marketing in the Facebook Group this week. What do you think about the future of virtual reality, and what does that mean for your ads? Join the discussion over here:

https://www.facebook.com/groups/convertri/posts/2764653957011950/

Stay safe, and happy converting!

Beth

Executive Word Arranger at Convertri